Today we will be discussing what Customer Lifetime Value is and how you can improve your overall CLV. For many companies, short-term results look good enough – but this is a mistake. It may be tempting to measure success through one-time purchases, and it might seem like the only way to achieve a more guaranteed… Continue reading What Is Customer Lifetime Value?
Author: Adam Stewart
NFP Marketing Tips for Melbourne Not For Profits
How to Market a Not-For-Profit Organisation Marketing can be quite intimidating and difficult for non-profit organisations, as they may not have the funds that other profit-generating businesses do. But it doesn’t have to be this way. There are many ways you can still promote your not-for-profit organisation and get people interested in donating or even… Continue reading NFP Marketing Tips for Melbourne Not For Profits
Digital Marketing for SaaS Businesses
Marketing your SaaS (software-as-a-service) product can be more complex than marketing a physical product. With product marketing, you can demonstrate the product’s features and how it works in plain terms, which can make it easier and relatable. As for SaaS marketing, you need to focus on explaining how the software works and how it will… Continue reading Digital Marketing for SaaS Businesses
Jasper Vs Copy.Ai – Which is Better?
Tired of copywriting that sounds the same? Well, we have the solution for you! Jasper.ai and Copy.ai are revolutionary AI copywriting tools that allow you to copy, paste and generate text with only a few clicks. These two tools are fast, efficient, and easy to use – perfect for anyone who wants to save time… Continue reading Jasper Vs Copy.Ai – Which is Better?
Here’s Why You Should Add Videos To Your Marketing Strategy
Marketing is an extremely versatile subject. It can have innumerable approaches. Each day new methods of marketing are developed. However, one must carefully choose which strategies to adopt. This can heavily affect short and long-term brand growth. Since the world has turned digital, the marketing world has adapted as well. One can publish blogs, podcasts,… Continue reading Here’s Why You Should Add Videos To Your Marketing Strategy
Frase VS Surfer SEO Which is Better?
Stop struggling with SEO content. Avoid spending hours trying to find the right keywords or content ideas for your next blog post or website. With the help of Frase and Surfer SEO, you can rank higher in search engine results pages (SERPs), driving more traffic to your website. Higher rankings mean more potential customers finding… Continue reading Frase VS Surfer SEO Which is Better?
NFT Marketing Guide for Melbourne Businesses
How to Get Started with NFT’s and What’s the best way to Market your Project? The world of NFTs is growing increasingly popular. The concept of NFTs is not new, but the proof that it works is. NFT marketing, like any other form of marketing, involves creating and promoting products. Nowadays, artists can create and… Continue reading NFT Marketing Guide for Melbourne Businesses
Crypto Currency Marketing Tips for Melbourne Businesses
Looking for a way to market without getting banned off every platform you touch? Here’s our best tips on how to create a crypto marketing strategy that’s not dependant on one platform. 1. Map out An Effective Well Thought out Marketing Plan A good way to start off is by creating an effective marketing strategy.… Continue reading Crypto Currency Marketing Tips for Melbourne Businesses
YouTube Advertising Tips for Melbourne Businesses
In the world of video marketing, YouTube is a part of many strategies since it allows you to both reach a large number of users and segment them according to their demographics. YouTube boasts an extensive user base of over 2.527 billion individuals worldwide as of April 2023. Therefore, it makes sense to invest in… Continue reading YouTube Advertising Tips for Melbourne Businesses
What is Google Page Experience?
This year, the Google Search algorithm is being updated and has incorporated new Page Experience metrics as search ranking signals. Page experience will include Core Web Vitals, which measure how well a site can deliver a smooth browsing experience across desktop and mobile devices, including loading speed, responsiveness, and visual stability. What impact will this… Continue reading What is Google Page Experience?