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Digital Marketing

NFP Marketing Tips for Melbourne Not For Profits

How to Market a Not-For-Profit Organisation Marketing can be quite intimidating and difficult for non-profit organisations, as they may not have the funds that other profit-generating businesses do. But it doesn’t have to be this way. There are many ways you can still promote your not-for-profit organisation and get people interested in donating or even volunteering. This article will teach...

Digital Marketing

Digital Marketing for SaaS Businesses

Marketing your SaaS (software-as-a-service) product can be more complex than marketing a physical product. With product marketing, you can demonstrate the product's features and how it works in plain terms, which can make it easier and relatable. As for SaaS marketing, you need to focus on explaining how the software works and how it will help your potential customers solve...

Copy Writing

Jasper Vs Copy.Ai – Which is Better?

Tired of copywriting that sounds the same? Well, we have the solution for you! Jasper.ai and Copy.ai are revolutionary AI copywriting tools that allow you to copy, paste and generate text with only a few clicks. These two tools are fast, efficient, and easy to use – perfect for anyone who wants to save time during their busy day. We...

Digital Marketing

Here’s Why You Should Add Videos To Your Marketing Strategy

Marketing is an extremely versatile subject. It can have innumerable approaches. Each day new methods of marketing are developed. However, one must carefully choose which strategies to adopt. This can heavily affect short and long-term brand growth. Since the world has turned digital, the marketing world has adapted as well. One can publish blogs, podcasts, images, and videos online to...

Frase VS Surfer SEO Which is Better?

Stop struggling with SEO content. Avoid spending hours trying to find the right keywords or content ideas for your next blog post or website. With the help of Frase and Surfer SEO, you can rank higher in search engine results pages (SERPs), driving more traffic to your website. Higher rankings mean more potential customers finding your site, and ultimately converting...

Digital Marketing

NFT Marketing Guide for Melbourne Businesses

How to Get Started with NFT's and What's the best way to Market your Project? The world of NFTs is growing increasingly popular. The concept of NFTs is not new, but the proof that it works is. NFT marketing, like any other form of marketing, involves creating and promoting products. Nowadays, artists can create and sell their collections on digital...

Digital Marketing

Crypto Currency Marketing Tips for Melbourne Businesses

Looking for a way to market without getting banned off every platform you touch? Here’s our best tips on how to create a crypto marketing strategy that’s not dependant on one platform. 1. Map out An Effective Well Thought out Marketing Plan A good way to start off is by creating an effective marketing strategy. While it isn't limited to...

What is Google Page Experience?

This year, the Google Search algorithm is being updated and has incorporated new Page Experience metrics as search ranking signals. Page experience will include Core Web Vitals, which measure how well a site can deliver a smooth browsing experience across desktop and mobile devices, including loading speed, responsiveness, and visual stability. What impact will this have on your website's SEO?...

How to Find Long Tail Keywords and Hidden Gems

Trying to rank for the same high-competition keywords as your competitors can be very challenging. Here's one solution you can try if you want to fix this problem. Make use of long-tail keywords. Regardless of the size, type, or age of your business, long-tail keywords should be integrated into your SEO content strategy. Long-tail keywords can be used to title...