NFT Marketing Guide for Melbourne Businesses

NFT Marketing for Melbourne Businesses

How to Get Started with NFT’s and What’s the best way to Market your Project?

The world of NFTs is growing increasingly popular. The concept of NFTs is not new, but the proof that it works is. NFT marketing, like any other form of marketing, involves creating and promoting products. Nowadays, artists can create and sell their collections on digital NFT platforms.

So before we get started, what is this all about?

What is NFT marketing?

NFT marketing is similar to selling a different product. Companies have developed and released their collections on digital NFT platforms since the non-fungible token era began. One of the main reasons people enjoy NFT marketplaces is because they are simple to use.

What is the NFT phenomenon?

A digital object is a non-fungible token (NFT) – computer code and data that represents ownership of something. Virtual real estate in a digital world, for example, or specialized equipment in a video game are examples of properties that can be NFTs. It might be tangible: real estate or a painting.

NFTs have attracted the attention of buyers from a variety of sectors, including technology (Mark Cuban), famous artists, and big businesses like Nike. And everyone from Lindsay Lohan to rock band Kings of Leon is contributing to the growing deluge. However, what is NFT? What makes them so useful? And what will possibly hold up in the long term for this digital property? Let’s outline this phenomenon in general terms.

  • Non-fungible tokens are known as such because they can’t be replaced with identical ones – unlike banknotes or digital coins, which are produced in millions and may be equivalently substituted for each other. All of these things are one-of-a-kind, allowing them to be carried over to the NFT.
  • A non-fungible token may be purchased and sold in any currency. In reality, the creator of an NFT Marketing can request any amount or currency, including digital, from the owner of such a crypto collectible.
  • By purchasing a digitalised real work of art, for example, “Mona Lisa,” the buyer does not acquire the right to own the original painting; rather, he or she gets only a unique digital asset.

In essence, NFT Marketing is not a work of art. This is a program in the digital chain (blockchain) that modifies where the artwork is located – usually on a server. It’s important to remember, however, that since non-fungible tokens aren’t real currencies, they can’t be mined.

What Is the Difference Between Non-Fungible and Fungible Tokens?

Understanding economic ideas such as fungibility can help you comprehend nonfungible and fungible tokens better. The primary distinction is that crypto tokens are able to maintain their fungibility feature via a code script rather than through money value.

Fungible tokens or assets are divisible and non-unique. Fiat money, such as the dollar, is divisible: a $1 coin in Melbourne is worth the same as a $1 coin in Sydney. A fungible token can also be a cryptocurrency like Bitcoin: 1 BTC = 1 BTC no matter where it is generated.

During this era of non-fungible tokens, various enterprises have launched their own NFT sets and are selling them on their NFT platform.

Non-fungible assets, unlike fungible assets, are unique and non-divisible. They should be regarded as a sort of deed or title of ownership for a one-of-a-kind, non-replicable object. A flight ticket is an example of a nonfungible asset since no two tickets with the same seat on that same day and time.

Nonfungible tokens, for example, represent a single unique and indivisible item – for example, a photo or intellectual property – that can be physical or intangible. It’s easy to establish ownership of an intangible digital good using blockchain technology. NFT marketing services are now routine practice.

The content a nonfungible asset stores is the primary distinction between it and a fungible asset. While valuable cryptocurrencies, such as Bitcoin, keep value, nonfungible tokens store data like academic degrees or artwork. NFT marketing services have become essential for businesses looking to generate unique non-fungible tokens.

Role of NFT in the modern world

NFTs, like every other technology, may help businesses run more efficiently. They interact with a crypto technology known as blockchain. It’s a decentralized ledger of digital records that doesn’t need a central system to function. Transactions might be quicker and easier to perform.

In addition, the blockchain also keeps a record of all NFT-related transactions and the properties it represents. For example, when selling works of art, this could mean the origin of something going back to the creator. The chain can also contain a list of all users who have ever owned this token.

Non-fungible tokens (NFTs) are a type of blockchain technology that allows participants to own unique assets and interact with one another in a decentralized way. Smart contracts, or encoded elements, can execute tasks automatically when certain conditions are met. The notion represents an automated and self-contained set of rules that cannot be overlooked or avoided.

There are many marketing techniques available to help spread the word about NFTs among the public.

But why do people waste time building a digital asset when they can just buy “the real thing”? Validation is one of the most difficult aspects of collecting objects. Because any unique thing can be debunked with high quality, this may be tough, time-consuming, or in principle impossible. Tracing the history of an item, especially a pre-19th century one, might be extremely challenging.

In the past, verifying the legality of digital assets was far more difficult due to the fact that the Internet is full of duplicates.NFT supporters claim that blockchain technology such as NFT solves these issues. By releasing a portion of his work on the blockchain, an artist establishes an unalterable, verifiable public file proof of authenticity.

Let’s look at an example, CryptoPunks, one of the first NFTs released in 2017. Only 10 thousand crypto-punks were created, each of which was a simple character with a defined set of characteristics. You may inspect the full history of transactions throughout the past decade, including rates, offers, gross sales, and ownership.

Now, the fact that someone spent $ 1.5 million on a piece of code designating him as the owner of a pixelated monkey in a hat seems to defy any rationality about traditional market behaviour.

What are the benefits of NFTs?


Traditionally, collectors of art must be cautious about the dangers of buying it. Before purchasing anything, they must research the piece’s history and implement additional security procedures to ensure a smooth transaction.

NFTs, on the other hand, may be traded in an extremely secure and transparent manner. NFTs use asignificant advantage over traditional collectibles: they are permanent digital signatures.

Finally, the confidence that blockchain technology has brought to the art world may have a long-term impact. Digital works stored on the blockchain are free from censorship and physical deterioration, but they must be preserved responsibly. Blockchain technology also allows individuals to exchange assets of significant value across national borders securely and openly.

NFTs, like blockchain technology before them, provide a protocol of trust for the creation of digital currency.

Transparency and Authenticity

While the internet has long given us the capacity to post digital works, we’ve never had a method of authenticating and claiming ownership for those items. Now, NFTs have provided us with a mechanism for attaching undeniable proof of creation and ownership to individual digital assets.

NFT transactions are readily traceable, ensuring proof of both value and confirmable scarcity.

Functions like these also allow for the tracking of certain pieces’ edition sizes. A single project, for example, is known as Capsule House. It contains four distinct NFT edition levels. Collectors can not only keep track of their own individual Capsule Houses, but they may also trace every other piece in the collection.


As we become more of a digital society, materialism and overconsumption become less appealing. Digital collecting becomes more useful as a result of this trend. Rather than needing a wall to show off your art, you may simply look at it on your smartphone after downloading the DoinGud app, which requires only your email address.

Not enough for you? There are also 3D immersive art shows in VR environments for those who want to go deeper into the metaverse. Fans may, for example, visit MOCA’s gallery at Somnium Space, our partner.

Revenue and Royalties

In the real world, collecting and managing creator fees has necessitated guilds, unions, and agencies taking a portion of creators’ already limited income streams. Royalties may be embedded in NFTs using this technology, allowing them to be programmed directly into the NFT itself, sending a percentage of the profits to the author each time an NFT is sold.


One of the most exciting features about NFTs is how they may be likened to lego bricks that interact with one another. This implies that developers can develop and release NFTs that take advantage of and build on prior success.

If a creator issues an NFT collection, for example 10,000 programmatically created avatars – such as Fluffs – another developer might decide to build an NFT collection from that previously released group. It’s possible that the wonderfully cool and unique 3D Fluf NFTs will be a Jetpack that allows you to soar through the meta-verse.

Hidden NFT-exclusive content that is unlockable via the ownership of another NFT are two examples of use cases that can be enabled by composability.

Putting it in perspective, composability is what allows any NFT project to be considered as a component of a larger, interconnected ecosystem.

What Are Some Recent High-Profile NFT Sales?

The author of the Nyan Cat GIF, Juan Carlos Torres, created an NFT to sell rights to the animation. Even after a decade since its initial release, recent interest in NFTs prompted him to sell it. He made $590,000 in Ethereum (ETH) by selling it as a result.

One of the first tweets by Jack Dorsey as a NFT was one of the first to receive media attention. It sold for $2,500,000 and went to charity with the proceeds.

At Christie’s auction house, the most costly NFT transaction occurred. It was the first time that Christie’s had presented a blockchain sale. The picture was a huge JPEG file with 5,000 photos taken by the graphic designer. Although he wasn’t particularly well-known, his work sold for approximately $70 million at a public auction, making it

So, How do you start & Market a successful NFT?

The 7 Steps to Launching and marketing a Successful NFT

1. Choose Your Art Niche

Consider what sort of art you want to produce before you begin your long and fascinating journey to becoming an NFT artist. Having a consistent niche when making digital artwork may help you improve your skills and inform your audience about the type of work you do.

If you’re an artist who specializes in creating digital portraits of famous sports personalities, your following will learn that you like sports and may produce sport-related works. If you ever plan to release a unicorn digital painting, however, you risk confusing your followers. This may be excellent or awful, but it’s preferable to maintain consistency in one’s style.

It shouldn’t be difficult to settle on a category for your work. Perhaps you already have a specialty that you like creating? It’s conceivable that cats or doodles are your favorite subject. My most important bit of advice when it comes to choosing an area is to pick something you enjoy doing.

2. Decide How You’ll Create Your Art

You’ll also need to figure out how to make it once you’ve chosen your artistic subject. If you’re a photographer who captures nature pictures, you might not require any photo editing software.

Adobe Photoshop and Lightroom are particularly compelling options for editing NFT images. However, if you’re starting from the ground up or need to alter an image, use an editing program. For picture editing, Adobe Illustrator, Lightroom, and Photoshop are all outstanding alternatives.Creation Software For GIFs and Pixel Images: Adobe Photoshop (GIFs) and Piskel (animated sprites and pixel art)

Of course, there are numerous other applications accessible that I won’t go into in this post. The sort of program you’ll need will ultimately be determined by your artistic style and the goals for your pieces.

3. Select Your Digital Art File Format

You must pick the file format you’ll use to produce each sort of NFT artwork since there are several distinct supporting file types for each type of art.

All you have to do now is pick the sort of art you want to create, and then select the finest file format for your needs. You may also include unlockable extras to your NFT work, ensuring that purchasers get access to the highest quality version available.

4. Create Your Own Digital Art

It’s time to make your first piece of NFT art now that you know your artistic specialty, how you’ll produce it, and the file type in which you’ll save it.

Keep in mind that your non-fungible art does not need to be flawless. The most essential thing you can do is produce your work on a daily basis. Now, just because you create new artwork every day doesn’t imply you have to publish it each day.

Creating your NFT artwork should be something you like and are passionate about since becoming a successful NFT artist requires dedication and perseverance.

5. Sell Your NFT Art

Now things start to get interesting! You need to pick a marketplace for your collection when you’ve finished your first NFT piece of art to sell. There are several marketplaces to select from, each with its own set of benefits and drawbacks. In addition, as the world of NFTs and NFT art grows, new marketplaces will emerge.

When selling your NFT for the first time, I recommend creating an account on as many sites as possible and uploading your artwork to sites like OpenSea and Raible. After you’ve got a few works up and have completed the application review process with the other sites that require it and apply to be an artist.

When creating your marketplaces accounts, be sure to include all of your social media connections and personal websites. This allows people who come across you to follow you on social media, which helps to grow your following.

6. Build Your Following

Okay, this is a must-do process. You’ll need to establish a following or an audience for your NFT art. What are the best methods to create a following in order to market your NFT artwork?

To develop a following for your NFT creation, you must first establish a brand for yourself or enhance your personal brand and incorporate your work every step of the way. Being active in the NFT community, such as forums, podcasts, and blogs, can help you gain credibility and trust with your audience.

The importance of this step cannot be overstated since your brand’s reputation is crucial in determining the value of your work. The more people know about you, the better they comprehend you and what you’re about. This makes purchasing a piece of your artwork simpler for both sides. Consider this question: Would you rather purchase something from someone you know and trust?

There are a few ways you can go about building a loyal following, lets go through some of the best options:

Social Media Marketing

In my opinion, one of the simplest methods to start generating a following for your NFT artwork is through social media. Make sure you’re on every social media platform available, and then bring the noise. Once you’ve gotten started, upload 1-2 times each day.

Use the power of numbers to help you blanket-market your photos. Create one piece of work a day on all of your social media accounts for six months, and watch what happens. Using appropriate hashtags in conjunction with your media postings will aid in the success of attracting followers that interact with them, which is precisely what you want.

Here are some trending hashtags I’ve seen on social media which are likely to gain even more traction in the years to come.

#nfts #nft #nftart #nftartist #nftcollector #cryptoart #digitalart #nftcommunity #art #crypto #ethereum #blockchain #cryptocurrency #cryptoartist #opensea #nftcollectors #bitcoin #nftdrop #nftcollectibles #artist #d #eth #openseanft #nftartists #artwork #artoftheday #raredigitalart #nftartgallery #defi

If you’re going to use your personal account, make sure to choose if you want to utilize it for other platforms or create a separate one just for your artwork. This is the case of personal branding vs product branding, as previously discussed. Regardless of what option you select, ensure that your bio information is filled out fully.

Essentially, you want to construct a web network so that you can communicate with people on all platforms. As a result, make sure your social media name is the same on all platforms since it aids in brand recognition.

Create an Epic Website

Aside from social media, you may also pursue Digital Marketing and develop your own website. Even if you decide to build your own website, it’s still a good idea to be active on social networking sites such as Facebook and Twitter and use them as a means of boosting traffic to your site in order to entice people to look at whatever it is that you’re pushing or releasing at the time.

If you utilize your website correctly, it can help your NFT art a lot. You may show off your NFT collection on your site, provide links to the marketplace for your art, start a blog that attracts traffic organically, or even provide a service such as custom artwork for individuals or instruction on how to make their own art.

Bottom line – developing your own website is a viable option for growing your audience, especially if you have basic computer skills. Otherwise, you may hire someone to create a website for you.

7. Be Active In The NFT Community

To remain at the forefront of attention, NFT projects require creative marketing and services.

It’s time to bring all of this together. It’s time to get involved now that you have your social media accounts set up and your website up and running. You should spend time in your neighbourhood, responding to queries, asking questions, and conducting polls.