Digital Marketing Tips For Melbourne Restaurants & Cafes

Restaurant Digital Marketing Tips Melbourne

7 Digital Marketing Tips To Get Your Restaurant or Cafe Seen & Thriving Online

Reading Time: 4 minutes

It’s no secret that people turn to the internet for everything they need. The game has changed and your best bet in thriving in a tough industry, like the restaurant industry, is going online.

You may be brimming with questions like “How can I reach my target audience?”, “Do people know my restaurant exists?”, “How can I establish my brand?”, and so on. The answer to all these questions lies in Digital Marketing. 

We have listed down effective Digital Marketing tips to make your restaurant rise above the noise in its competitive market and thrive in this digital age. 

Create an awesome website. 

The first order of business is creating a website that’s both informative and enticing to viewers. This helps build and establish your branding in the digital world. Think of your website as the face of your restaurant! 

Perfecting your website and optimizing it for both mobile and desktop give a lasting impression to your viewers, turning them into loyal customers. Make sure your ideal customer can access your website & order within a few clicks.

Turn to Local SEO 

I know what you’re thinking. What in the world is Local SEO

Search Engine Optimization is an effective way to drive organic traffic to your website, by adding applicable words to your website that people might include in their searches, this makes your website visible in the search results, all the more with localization!  

How exactly can I apply that to my website, you ask? Here’s how you can boost your SEO: 

    • Create blogs on your website that’s rich with SEO keywords, for example, Italian Restaurant in Melbourne. 
    • Ensure that every page on your website contains relevant keywords. 
    • Create a Google My Business Account 
  • Make sure your contact information and address are visible and easy to find. 

Invest in your Social Media Presence 

Much like your website, your Social Media Presence is paramount to giving a good impression to your viewers, with the goal of turning them into regular customers. Make your presence known to the world by creating engaging content! Your content is a way for you to communicate to your target audience, letting them know just how amazing your restaurant is. With engaging content that shows genuine love for your food and customers, this gives off a more human touch to your presence, making you both relatable and interesting to your audience. 

Influencer Marketing 

Let your audience know that you’re the real deal! With the help of Social Media Influencers that are within your niche, you build credibility to your restaurant. Influencers have a loyal following that has trust in their brand, so when you promote your restaurant through them, their following will instantly know that you’re worth a try! 

Always make sure that the Influencer’s audience is inclined to restaurants like yours, this gives your marketing budget a bang for your buck.

Online Delivery 

Amidst the chaos the pandemic has ensued, online delivery has now become a business essential. From Gen X  to Gen Z, ordering food online has become second nature. In order for your restaurant to stay in the game, you need to keep up with the times and competition. Offering Online Delivery not only opens up a new door to more revenue but also gives your customers ease and convenience. All this along with a great website, you become the go-to restaurant for your customers! 

Offer Discounts and Promotions 

By doing so, you give a sense of urgency to your viewers, compelling them to take advantage of the discount or promotion. This will help ramp up sales! The secret is to give in order to receive. By giving value to your customers, you receive their trust and loyalty. 

Take Good Care of Your Online Reputation 

This means checking reviews about your restaurant. What are people saying about your restaurant? How was your customer’s experience? How can you improve your service?, online reviews will answer your questions. By finding ways to better your restaurant’s experience for your customers, online reviews give you a clear insight on how to do so. Good reviews also give viewers reassurance that you’re the best of the best! 

And that wraps up our tips! These Digital Marketing Tips will help you thrive online and stay on top of your game in the long run. 

Which of the tips are the most helpful to you? Let us know!

Need Help Putting This Together?

If the few ideas I’ve shared with you so far make sense, then I’d like to offer you a FREE consultation so you can see how my practical, results-orientated approach can give you an advantage over your competitors, transform your online presence and then turn those first-time buyers into loyal customers that will bring tens of thousands of dollars in lifetime value.

And, this time, a FREE consultation means exactly that, a free consultation – not a ‘free’ sales pitch.

The world is full of ‘pay-me-then-I’ll-show-you-what-I-can-do’ people … but I’m not one of them. During your free consultation, I’ll work with you to identify the very best strategy for you and your business and then show you exactly how to implement the strategy.

I’ll hold nothing back during our consultation.

Frankly, my goal is to impress you.

Why – because, if I can show you how to get better results and make more money from our very first session working together, then you might just want to put me on your team.

And putting me on your team is remarkably easy and affordable.

From as little as one-half day per month, we could be putting marketing right at the top of your list of priorities, ensuring that you hit your targets and achieve your business goals quickly.

You’ve nothing to lose. So give me a call today on 03 9068 6905 to book your free consultation. Or you can shoot me through a message here: