Are you tracking your marketing efforts online?
Having your own website is great when you own a business. It makes you feel like you are headed to a successful outcome. You get excited just thinking of the results when you post new blogs and share them on social media platforms. You work hard to promote your website and to create content, but for some reason, the hits never seem to grow and you are left with a lot of posts and a flashy looking website that is not bringing in any visitors. Today, we are going to be talking about one of the main reasons why this is happening to you and how you can fix it.
The power of tracking and analyzing
The Best Part?
Google has always been at the top of the chart when it comes to convenient and useful webmaster tools. The day they created Google analytics and gave access to web designers and marketers for no cost – they gave them the greatest possible gift. Using Google analytics on your website is incredibly powerful. It gives you the chance to see how well your marketing efforts are doing and this allows you to tweak things accordingly.
For example, let’s say you are getting 1000 visitors to your website on a daily basis, but you don’t seem to convert any of those visitors. You would never be able to know what is happening without the analytics tool but if you look into your visitor data, you might find that your visitors are coming in and leaving after just a few seconds. This is known as a bounce. If a visitor that comes in and finds nothing of interest, so they leave within seconds.
Now that you have knowledge about your visitor’s behaviour, you can consider tweaking the content if your visitors are targeted and still showing no interest. This is just one of many examples of the kind of situation that you could experience with your traffic. The point is that Google Analytics will help you consider important changes in your strategies and your results.
One of the most important aspects of using analytics is that you never feel like you are in the dark. You can look into your traffic data and see what kind of behaviour is taking place. This gives you the chance to make the right decisions based on that data instead of just guessing what to do next.