How to Market Your Business on TikTok in Australia
TikTok is more than just lip-synching videos and trending dance moves, this unassuming app offers a plethora of opportunities for your business to substantially grow and gain a loyal following, and ultimately gain customers. With lots of room to get creative and with over 500 million users each month, this video-based app is one you should not miss out on.
Meet the TikTok App
Unfamiliar with TikTok? This app, formerly known as Musical.ly, is a video-sharing app that skyrocketed to fame in 2016. Making it one of the most profitable and downloaded apps in the world, and still growing!
TikTok is a platform for users to create and upload short videos. The app started with lip-synching and dancing to viral songs, which became popular among teens and tweens. But the app has grown since then! Thanks to its popularity, more and more users have come up with other ways to use the app. TikTok has evolved to more than just music.
Fast forward to today, the app has become an amazing platform for different industries. From pranksters to beauty buffs, in a span of just 15 seconds, the creativity is limitless! TikTok has evolved into the go-to app for people wanting to showcase their different talents or skills, then gaining a following that shares the same interests; which now makes them an influencer.
The level of engagement is far too good to be ignored. Businesses and marketers alike now turn to TikTok to bring brand awareness. Such as beauty brands having their product featured on an influencer’s skincare routine video. Or restaurants creating videos of their dishes being prepared.
Now that we have delved into the world of 15-second videos, let’s talk about how you can utilize this app to your business’ advantage.
We’ve listed down ways you can market your business on TikTok:
Create Your Own Channel and Upload Engaging Content
This is a great way to start! Need inspiration on the kinds of content you can create? Look to other brands’ channels of the same niche, check out their most popular videos. Replicate it and add your own spin to it!
The quintessential TikTok experience, the app won’t be complete without its fun and quirky challenges! Coined with a catchy hashtag name so it’s both memorable and easy to find. If your channel is yet to gain a following, the best way to start is to work with an influencer to do your challenge. Once you have launched your challenge, users are just a few clicks away to participating.
Always make sure your challenges are easy to follow and most importantly, engaging!
Users love the immersive experience that TikTok offers. Having them join in on the fun is what defines this app. You can encourage your customers to share their experience or interact with your product on the platform. This is an effective way to gain conversions.
Take for example this one restaurant. They offered a DIY option on their menu that encourages customers to create unique, off-menu dishes. The restaurant encouraged them to film their experience and their creation. This enticed other users that they flocked to the restaurant wanting to try it themselves, resulting in more user-generated content.
Much like the first strategy, you can work with influencers if your brand is new to the game.
Traditional Influencer Marketing
Influencer Marketing is your best bet for gaining customers and followers. Influencers on TikTok have already established trust and loyalty to their audience, that whichever brand or product the influencer features, their followers are inclined to follow suit.
To ensure success through this strategy, work with influencers with audiences interested in your niche. Next step is to let the influencer work their magic! They know their followers best. Remember, it’s not high-quality, professionally made videos the viewers are after. It’s all about authenticity. When you give the influencer room for creativity, this gives off authenticity to the video, making it all the more enticing to viewers.
Working with the right influencer with the right audience is imperative. Make sure the influencer is the kind of person that actually uses your product.
TikTok Paid Advertising
1. In-Feed Native Ad-
Are you a fan of Instagram Stories? You’ll love TikTok’s In-Feed Native Ad! These ads allow viewers the option to click your website link or the order now button, landing them directly on the page.
METRICS TO FOLLOW: click-through rates, impressions, total views, video viewing time, and the engagements received.
2. Hashtag Challenge Ads –
This appears as a banner ad, when users click through, they are taken to a page with instructions and rules of the featuring challenge. This is also a great alternative to working with influencers for Hashtag Challenges.
3. Brand Takeover Ads –
This is the best option in bringing brand awareness and driving sales. Why? Because your full-screen ad will be presented to your target audience when they open the TikTok app. It doesn’t stop there, your ad will also appear on the For You page as still images, videos, or GIFs, including a clickable link.
TikTok Call To Action Advice
TikTok has introduced a new advertising feature that includes buttons which allow viewers to sign up directly from videos posted by social media stars using its platform instead of having potential customers leave the app and visit other sites such as Amazon (or any site) where they’ll see advertisements there too before being able buy.
Don’t forget to include a call for action in your video.
Make sure you make it clear why someone should click into this post over any other video they are seeing whilst scrolling !
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