Reading Time: 5 minutes
Google Ads is a powerful marketing tool that can be used to generate leads and make sales. However, it’s also easy to make mistakes when using this service which will result in wasted time and money. In this blog post I’m going share with you the top 10 most common Google Ads Mistakes so you don’t have to learn them the hard way!
Mistake #01: You’re not targeting the right keywords and you don’t have enough of a budget to cover all your costs.
What does it look like when you make this mistake?
Spending money on clicks that go nowhere or end up in conversion rates too low for your goals.
How to fix this mistake?
There are many different tools within Google Ads, such as keyword tool (to find out what people actually search for), that can help uncover potential new opportunities with higher ROI. It is also important to use data from other sources which may be missing from Google Ads alone, such as web analytics and social media analysis so they get matched into Google Analytics Reporting .
Mistake #02: You’re not creating a strategy around your ad groups.
What does it look like when you make this mistake?
You don’t have enough data to know which customers are worth reaching, so you spend money on people who will never convert into paying customers. You also waste time by having to manage more than one campaign for the same keywords and product or service you are selling.
Mistake #03: You’re not updating your ads regularly.
‘What does it look like when you make this mistake?
You are waging a never-ending battle against competitors that are constantly changing their ads to stay ahead of the game, while your ad copy might be stuck in last year’s campaign or even from an old campaign for another product.’
Mistake #04: You don’t have enough tracking codes on landing pages.
What does it look like when you make this mistake?
When people click on one of your ads and land on a page with no tracking code present, you will have little data about how many times they actually visited the site once they land – which can mean fewer conversions coming back into Google Ads.
Mistake #05: You’re not using the keyword planner tool.
What does it look like when you make this mistake?
You might be missing out on broad keywords that can drive traffic to your website and increase conversions, as well as a variety of ad copy ideas for specific searches – both which are crucial for optimizing campaigns with low cost-per-acquisition (CPA) goals.’
Mistake #06: You do not have enough long tail keywords in your google ads account.
What does it look like when you make this mistake?
You might find that your keyword lists are too broad, meaning you have to pay more for clicks because the competition is high and relevancy is low.
Mistake #07: Not Using Negative keywords in Google Adwords
What does it look like when you make this mistake?
You might be paying for clicks you don’t want, like those from people in other countries who can’t buy your product. This mistake could also lead to more ads being shown on the search engines and lower ranking position causing a poor quality score.
Mistake #08: You do not have a variety of ad copy ideas when targeting specific searches
What does it look like when you make this mistake?
You may find that your ads are not engaging, which could lead to lower click-through rates.
Mistake #09: Not Creating Custom Landing Pages For Each Campaign Targeting Different Keyword Phrases.
What does it look like when you make this mistake?
You will miss out on a lot of conversions because your landing page content won’t match what the searcher was looking for exactly.
Mistake #10: Not bidding on your own brand terms
What does it look like when you make this mistake?
Other brands end up paying for ads using your brand name and benefit from all your hard work.
When you bid on keywords, be sure to bid for your brand name.
Also be sure to monitor your brand’s Average CPC. As more people start bidding on your keywords, you will have to start putting more budget behind these terms.
Want a Free Google Ads Strategy Session?
Get your FREE no-obligation Strategy Session. Call today on 03 9068 6905 to book your free consultation, or you can shoot me through a message here: https://digitalbond.com.au/strategy/
