Ask the question a buyer would ask
We search the way your customer does, record who ChatGPT, Gemini and Google AI Overviews name, and why. That is the baseline. It is the same test as Would ChatGPT recommend your business?
Digital Bond is a Melbourne-founded marketing systems studio. We provide AEO services for founder-led Australian businesses: answer engine optimisation that makes ChatGPT, Gemini and Google AI Overviews understand what you sell, who it is for, and when to name you.
SEO still gets a page ranked. AEO is the reason an assistant can recommend the business behind it.
They pay for rankings, ads and a website that looks busy. Then a customer asks ChatGPT who to hire, and a competitor gets named.
That is not a content problem. It is an information problem. The model can only recommend what it can verify: a clear offer, a real entity, reviews it trusts, and pages that answer the question in the first paragraph.
We already wrote the public definition in What is answer engine optimisation? This page is the engagement: who does the work, what gets changed, and how you know it worked.
Digital Bond does not sell a prompt pack or a one-off “AI SEO” audit PDF. The first cycle is a recommendability system you can run again after the models move.
We search the way your customer does, record who ChatGPT, Gemini and Google AI Overviews name, and why. That is the baseline. It is the same test as Would ChatGPT recommend your business?
One name, one offer, one location story, one set of facts. Organization and Service schema match the visible page. FAQ answers exist in the HTML, not only JSON-LD.
Service pages, proof pages and a short set of question URLs. Each opens with the answer, then the method. We do not clone the definition blog. We link it.
Own site, Google Business Profile, genuine reviews and industry mentions. Models change what they trust. The footprint has to survive that.
The scope follows the constraint, not a fixed content calendar.
Clarify what you sell, who it is for, and the one sentence an assistant should be able to repeat. Align schema, title, H1 and the first paragraph.
Question headings, complete answers, FAQPage that matches visible copy, en-AU language, valid breadcrumbs and useful share images.
Reviews you actually have. Case facts you can name. NAP that matches Maps. We will not mark up a rating that is not live.
Rankings still matter. We keep technical SEO in the same pass: titles, internal links, indexation and the pages Google already wastes crawl on.
A repeatable recommendability test, not a vanity dashboard. Who gets named, which URL is cited and what changed since the last run.
Buyer questions, current citations, entity gaps and the one service that should win first.
Homepage lift paragraph, service-page answers, schema, FAQ and the two or three URLs most likely to be cited.
Re-test after model or SERP shifts. Add the next service or city only when the first entity is stable.
If the business also needs the wider operating system, that sits on AI consultant, marketing automation or Virtual CMO. AEO is the recommendability slice.
A strong fit when the offer is real and the problem is “AI cannot see us clearly”.
Answer engine optimisation is the work of making your business easy for ChatGPT, Gemini, Perplexity and Google AI Overviews to understand and name. SEO gets a page ranked. AEO gets the organisation recommended inside the answer.
AEO sits next to SEO, it does not replace it. AEO SEO means the same page can rank in classic results and be lift-ready for an assistant: clear entity, first-paragraph answer, matching schema, proof the model can verify.
AEO services are the paid work of testing how assistants describe you, repairing the entity they can see, and publishing answers they can cite. Digital Bond runs that as one cycle: baseline, entity, pages, footprint, re-test. The public definition lives on the AEO blog.
An AEO agency tests how assistants describe you, repairs the facts they can see, and publishes answers on URLs those systems can cite. Digital Bond runs that as a marketing system: baseline, entity, pages, footprint, re-test. The human stays on anything that gets published or sent.
Ask it the buyer question yourself and read the answer. Then fix the gaps it reveals: muddy offer, missing location, thin proof, pages that never state the answer. We wrote the public version of that test in Would ChatGPT recommend your business?
Close cousins, different labels. Generative engine optimisation and LLM SEO describe visibility inside generated answers. We treat them as the same job on this engagement and keep /aeo/ as the service URL.
It depends on how many services need a clean entity and how far the current site is from being citable. The scorecard and a system review establish the first constraint before any ongoing work is proposed.
“Adam has become a key contributor to our small business' growth, offering insightful expertise across a range of e-commerce disciplines.”
“He analyses our whole site and gives a host of advice and free tools to help improve Google rankings and traffic. Very professional, quick to reply and honest.”
“I have been very impressed with his professionalism, ability to get leads and get results. Implementation is first class.”
Share the site and the buyer question you care about. Adam will review what an assistant can already see and come back with the first constraint worth fixing.
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See where the current marketing system breaks before adding another tactic.
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