Jasper Vs Copy.ai – Which is better?
Luckily you can get free trials for both Jasper and Copy.ai
Test both out and see which you prefer:
Imagine this: it’s a new day and you set up your workstation. With your freshly brewed coffee or tea in hand you peruse through your list of tasks for the day and one of them being a major article that requires over 2000 words with a tight deadline. How hard can it be?
So, you open up a new document and as you attempt to write something, you hit backspace over and over and realise you’ve got writer’s block. It happens to the best of us. We all know the hardest part is getting started!
But what if you have a tool that writes for you? Just give them the gist of what needs to be written such as the topic and a few instructions, then they write it up for you in a matter of seconds. Well, that’s far from just an idea, and is in fact a real invention by great minds who, just like you, want to end that dreaded writer’s block. And not just that, maybe even write better than you!
The power of AI has revolutionised how our modern world works. And copywriting is no exception.
Many writers out there do not have the luxury of picking up the pen once inspiration hits their minds or whenever they want. For copywriters or marketers, they work with tight deadlines and are expected to write exceptional copy that entices the audience. These professionals often write in high volumes for a variety of platforms and mediums. But we’re only human, there’s only so much time in a day and energy we can exert to write the perfect copy.
So this is where AI services arrive, more like in a miraculous way as it descends from the heavens with beaming light surrounding it that astonishes us all. Theatrics aside, AI experts thought of creating an AI-powered tool that lets anyone conquer that blank page. Two of which are standing out and we will be talking about these tools today.
Jasper.ai and Copy AI both have something in common, and that’s to assist copywriters, marketers and entrepreneurs alike to write effective and original copy with ease using AI technology. They are designed to turn your ideas into brilliant copy that sells. And they’re doing pretty well, making the copy sound like it was from an actually creative mind of a human.
So how did we get to this point?
As we’ve mentioned above, marketers are faced with high demands of producing copy for ads, social media posts, webinar scripts, you name it! All of which should be spotless and alluring.
The truth is, with a more competitive online market, businesses looking to boost brand awareness and conversions are scrambling to produce more and more content with a goal to scale their business efficiently.
And did you know?
More than 50 percent of companies are predicted to spend over $10,000 a year on content marketing and the budget for content is only going up as the year progresses and more so in the next few years.
So, did AI-generated copywriting happen overnight? Like many new ideas, it’s fruition takes time. AI-generating copywriting is no different. A majority of the AI writing services are powered by Generative Pre-Trained Transformer 3 (GPT-3). GPT-3 was created by OpenAI, an artificial intelligence research laboratory, and released in June 2020.
GPT-3 is essentially a language prediction model that produces text that is so good, you’d think an actual copywriter wrote it. However developing this model wasn’t simple. It was trained on an enormous data set of web pages, books, and Wikipedia entries.
And the result? You give it the ingredients such as keywords, the topic, and ideas, then it’ll serve you text based on its prediction on what will come next, with knowledge based on all the data it was trained with. Although it’s not at all perfect, the GPT-3 isn’t really human grade just yet but many companies see it as a solution for writer’s block and efficiently writing more copy in less time.
So how does Jasper and Copy AI compare to each other?
Let’s start with…
Jasper’s AI’s mission is to help you write better copy with the help of artificial intelligence. Their machine learning called Jasper, writes proven, high-converting copy built to boost conversions and ROIs. Their tool allows you to write copy for different platforms and mediums such as social media ads, email campaigns, websites, and more.
Over 10,000 copywriters, entrepreneurs, and agencies are now using Jasper AI with raving reviews, One of which even said that it takes 20 days for them to write 3000 words, but with Jasper AI, this user now only takes 7 days to produce the same length.
Jasper AI promises that Jasper, your AI copywriting assistant, will save you hours of writing clever and original content, end writer’s block, and generate eye-catching headlines. It also allows you to choose the tone of voice you’d like in the copywriting, a handy feature for anyone with a particular branding voice. And of course, it ensures your grammar is spotless even in different languages!
Is Jasper AI the perfect fit for me?
Jasper AI is not just for the professional copywriters out there looking to boost their writing power. It’s also fit for entrepreneurs who need irresistible product descriptions, engaging content on their website and email campaigns. Jasper AI can also help entrepreneurs populate their website with relevant SEO-rich blogs as well as generate high-converting copy for their ads.
Jasper AI is also suited for marketers out there. We know that marketing can be a handful as you juggle different mediums and test different strategies. But with Jasper AI, this will save you time with writing original and catchy copy for ads, campaigns, and more.
And lastly, this tool is also a perfect fit for agencies to deliver impeccable content to their clients quickly and with ease. No more chasing deadlines with faulty copy!
Now that you’re properly acquainted with Jasper AI, let’s talk more about its pros and cons.
Jasper AI Pros
Firstly, as we mentioned above, Jasper AI helps break that dreaded writer’s block as well as help you write efficiently, saving you more time. And because you write faster, you are able to write more content in days as opposed to writing organically in a month.
Not only are you able to become a content creating machine, but Jasper AI generates 99.99% original copy. So, no need to worry if someone else out there is putting out the same copy as you are.
Jasper AI also provides excellent customer support. Got a problem or have any inquiries? They’ll get to you with everything you need in a snap.
You also get access to the AI copywriters community, mingle and exchange tips or knowledge with fellow copywriters utilising the power of AI to generate content.
If you’re an absolute newbie to AI copywriting tools, Jasper AI has an Academy that shows you the ropes on how to use the platform and feeds you knowledge from SEO strategies to social media marketing.
Most importantly, Jasper AI is affordable for most users at a price of USD$29 per month for 20,000 words generation.
And lastly, they have a 7-day money-back guarantee policy. While other companies take an average of 30 to 90 days.
Jasper AI Cons
Jasper AI is an amazing tool however it does have some minor downsides to it such as the occasional glitches where it generates irrelevant content. Plus, they need a little more human editing for the content to be spotless.
How does it all work?
Now, if you’re considering using Jasper AI and are now wondering how it works exactly, we’ll tell you how!
The first step is to “Choose Your Skill” where you are prompted to a selection of different platforms you need to write for such as writing headlines for Facebook or tools to enhance your copywriting such as the Content Improver where you take a piece of content and Jasper will rewrite it to make it better.
Once you’ve chosen your skill, you are taken to step two: describing.
You’ll need to describe the nature and industry of your business and add a description. For example, let’s say you’re a local cafe called “The Coffee Nook”, your description has to be something like this: “We are a local cafe based in Melbourne that serves the finest coffee and fresh pastries. We offer an ambiance that makes you feel right at home as you get your caffeine fix”
Do keep in mind, the information you need to input can vary depending on the chosen skill. For example, if you need to write a blog for a certain topic. You’ll need to describe what the blog should be about as well as keywords, Jasper will then help you generate a catchy name then help you get started on the intro based on your provided description.
Then step three is where the magic happens! Once your intro is generated, you can start to type a little more, like a sentence or two, then you have the option to let Jasper continue it for you. You get to select if Jasper should write a short, medium, or long copy. You also have the option to highlight and rephrase certain parts of your copy.
Visit Jasper.ai to get started for free and check out more of their templates!
Now let’s talk about
Copy AI promises a faster, fresher, and better copy. All you need to do is type a few words about your product and Copy AI does the rest! Copy AI has been a powerful force, making waves in the industry with over a whopping 100,000 people signing up to use their machine-learning tool. Copy AI has also raised USD$ 2.9 million from 4 investors. According to TechCrunch, Copy AI generated monthly recurring revenue (MRR) of $53,600. That figure, up 46% from January, works out to annual recurring revenue (ARR) of $643,200. Copy AI is doing extremely well according to these numbers and for a good reason!
Copy AI promises you an AI that acts as a legion of the best copywriters serving you ideas and copy that converts. Copy AI, much like Jasper AI, prevents the time-consuming writer’s block. Helping you prevent any missed deadlines or producing stale copy after writing for long hours.
Users are raving about Copy AI with one User saying that brainstorming ideas and playing around with language now only takes 30 seconds with Copy AI.
This doesn’t come as a surprise since Copy AI is built on top of the world’s most advanced AI language model. Powering every professional out there with their creativity and writing, blowing their minds in the process.
Does Copy AI suit my needs?
Copy AI is not only for the professional copywriters but for anyone needing fresh copy such as a Website Designer, Marketer, Social Media Manager, and Entrepreneur.
Why? Because Copy AI lets you create different types of copy:
Digital Ad Copy – write high-converting Facebook, Google, and LinkedIn ads.
Social Media Content – keep it fresh and interesting with your captions and ideas!
Website Copy – From Hero Texts to Meta Descriptions, Copy AI will make it SEO-rich.
eCommerce Copy – write effective product descriptions and enticing benefits.
Blog Content – Turn bullet points to a full blog that hooks your readers.
Sales Copy – Get assistance from Pain-Agitate-Solution to Attention-Interest-Desire-Action
Now that you’ve got a clear idea of what this copywriting helper does, let’s talk about it’s pros and cons!
Copy AI Pros
With their Open GPT-3, you get results that are relevant and most importantly highly effective for your landing pages, ads, blogs, etc.
If you’d like to dip your toes before making the plunge to commit to a monthly subscription, Copy AI offers a 7-day free trial.
Copy AI has an impressive dossier of social proof from leading brands and actual professionals using their tool. They feature videos from real users and businesses talking about Copy AI. So you know they’re pretty legit!
Onboarding is a smooth experience. Getting started with their platform is a breeze.
Copy AI is perfect for beginner copywriters or a professional that isn’t really particularly familiar with writing copy.
As many users have mentioned, Copy AI speeds up the process of brainstorming and generating fresh ideas for your copy.
Like Jasper AI, Copy AI also lets you join a whole community of copywriters and other professionals utilizing the power of AI to write their content.
Copy AI also does live training that also lets you fire any questions you have about the tool.
Copy AI provides a tailored monthly plan for you depending on your needs, so you only pay for the features you actually need to use!
Copy AI Cons
A downside to this amazing tool is that sometimes the results are mixed. WIth some copy, Copy AI did a great job at generating it but some are quite irrelevant, similar to Jasper AI. You need to be crystal clear with how you describe what you need Copy AI to write about.
Copy AI is slightly pricier than Jasper AI with a monthly rate of USD$ 35.
How does it all work?
The process is quite similar to Jasper AI.
First you’ll need to create a new project and select the tone you want your copy to be, you can choose from friendly to luxury. Then you select a tool for the content you need such as product descriptions or Instagram captions. You can even turn bullet points into a paragraph!
Then, you need to describe your idea to Copy AI in the description box. Once that’s done, you press the create button and Copy AI will take a few seconds to generate results for you to choose from!
Make the edits that are needed and save the results to your project, then you’re done! That simple.
So, in the future, will AI completely diminish copywriters? Not at all! These AI-powered tools are not here to replace us but rather enhance the way we write.
Which tool are you choosing? Let us know!