FAQs Frequently Asked Digital Marketing Related Questions
What is digital marketing?
Digital marketing involves the use of digital technologies to market a product or service. It includes methods like search engine optimisation, email marketing, social media marketing, and paid advertising.
What does a digital marketing consultant do?
A Digital Marketing Consultant is an expert in the field of digital marketing, which includes activities such as creating web content, designing websites and social media campaigns, analysing website data, running search engine optimisation (SEO) campaigns, and more. The goal of a Digital Marketing Consultant is to help companies maximise their online presence and reach potential customers through effective digital marketing strategies. They use a variety of tools and techniques to increase visibility and performance on search engines, drive more traffic to websites, engage with customers through social media platforms, and generate leads. A Digital Marketing Consultant can also advise clients on website design, content creation strategies, ad placement strategies, and other tactics for increasing visibility online.
Are you based in Melbourne?
Yes, we are based in Melbourne CBD. We do however work with clients across Australia and across the world.
What is a digital marketing channel?
Digital marketing channels are the means by which digital marketing is delivered to customers. The most common channels are email, social media, and paid advertising. However, there are many others, like search and websites. Each has its own strengths and weaknesses, and it's important to utilise the right ones for your business.
How do I get started with digital marketing services?
If you're looking to get started with digital marketing, our team can help. We offer a range of services that can help you reach your target audience and achieve your marketing goals. To get started, we recommend you contact us for a FREE strategy session. During this meeting, we'll discuss your business and marketing objectives, and outline a plan of action to achieve them. We look forward to hearing from you soon!
How does digital marketing differ from traditional marketing?
Digital marketing differs from traditional marketing in two key ways. First, digital marketing is much more measurable than traditional marketing. With online tools like Google Analytics and Google Ads, businesses can track how many people saw their ad, clicked on it, and made a purchase. This data allows businesses to fine-tune their digital marketing campaigns to ensure they are reaching the right audience and getting the desired results. Second, digital marketing is much more immediate than traditional marketing. Ads can be targeted to specific audiences and shown in real-time, which means businesses can respond quickly to changes in the market or competitor actions.
What are some digital marketing strategies you leverage?
We leverage a variety of digital marketing strategies for our clients, including search engine optimisation, pay-per-click advertising, and social media marketing. By targeting potential customers through these channels, we help our clients achieve greater visibility, garner more leads, and meet their overall business goals.
How do you come up with digital marketing campaigns for your clients?
We take a data-driven approach to digital marketing. We first analyse our clients' businesses and identify the most effective digital marketing channels for them. We then develop targeted campaigns for each channel, using the latest techniques and tools to optimise results. By tracking the performance of our campaigns closely, we are able to make necessary adjustments and ensure that our clients are getting the most out of their investments.
What's the difference between a digital marketing consultant and an agency?
A Digital Marketing Consultant is a single individual or freelancer who specialises in digital marketing strategies and tactics. A Digital Marketing Agency, on the other hand, is made up of a team who provide a variety of services such as web design and development, content creation and optimisation, SEO, paid advertising, analytics and reporting, social media management, email marketing, etc. Neither one is better than the other, it really depends on your situation which will be a better suit.
What digital marketing tools do you use to execute a successful digital marketing campaign for clients?
Our team is more than equipped with years of experience in digital marketing which is why we leverage the best suite of tools that will actually help our clients achieve their goals. From Google Analytics to SemRush, HubSpot, Adobe Creative Cloud and more.
What digital marketing services do you offer?
We offer Pay-per-click management, Search Engine Optimisation, Social Media Management, Email Marketing and Content Creation.