There are a lot of top performing and value generating social media marketing tools out there.
And it can be difficult to decide which one is right for your small businesses or brand.
Two of the most popular tools are Social Pilot and Later.
In this article, we’ll be taking a look at some of the key features of these two important social media tools, along with their respective pricing and forms of support.
Alright so let’s get into it – Social Pilot vs Later, which is better and why?
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Do I Need a Social Media Marketing Scheduler Tool?
If you want to be successful with social media marketing, then you need to be using a social media marketing scheduler tool.
But we understand if you’re having second thoughts about using digital tools to help with your social media presence. After all, not all of them are free and not all of them offer a comprehensive solution for your specific or wide range of needs.
However, the fact is, the demands of people along with how individuals consume content and the type of fresh content that brands and businesses provide are all related to one another, and cannot be overlooked in the world of digital marketing and the growth or continuity of various establishments and brands.
With this, it’s obvious to say that social media is constantly changing, and it can be hard to keep up with all the latest trends and shifts and detours. A social media marketing scheduler tool can help you stay on top of things, and make sure that your marketing campaigns are running smoothly.
Need to see the metrics for your top performing posts?
Your social media tool can help you do just that.
Having difficulties keeping up with what’s been posted and which posts are up next? The credit goes to social media tools again, particularly the social calendar.
Suffice to say, whether your social media profiles include Facebook, Twitter, LinkedIn, Instagram and more, you’ll need a social media tool to help manage areas such as bulk scheduling, your social inbox, and others.
Plus it can also help you free up your time so that you can focus on other aspects of your business. More on this later on.
It is important to note that although different platforms offer different advantages but the main ones are as follows:
Saves Time
As mentioned earlier, you get to save time. Plan and publish your posts ahead of time, without having to log in to each social media platform every time you want to post. Easily manage one account or several social media accounts whilst you save time.
Helps With Consistency
Automatically publish your posts at the same time across all social media channels or social media feeds, so your followers know when to expect new content from you.
Posts for You
Tools like Social Pilot can help you draft and queue up posts, so even if you’re busy, your social media accounts will be active and updated. This makes it easier for marketing teams to manage posts in time zones without compromising your brand’s social media presence.
Effective Team Collaboration
A social media scheduling tool can help with team collaboration by allowing different team members to access and manage the tool’s content calendar.
This can help ensure that not only the social media managers are up to date but also all team members are aware of upcoming posts and that no posts are duplicated.
Additionally, a social media scheduling tool can help team members stay on track by sending reminders about upcoming posts.
Analyses Performance
Get social media analytics and insights for multiple social media accounts into which posts are performing best on which networks, so you can replicate your successes and avoid posting content that doesn’t get traction.
Key Features
Social Pilot Overview
Click Here to Claim Your FREE Social Pilot Trial
There’s no denying that social media is a powerful marketing tool. But let’s be honest: it can also be a time-consuming aspect of your overall digital marketing plan. Social media should be easy and fun- not a chore.
That’s where Social Pilot comes in.
With Social Pilot, you can easily schedule and publish posts, track detailed data and analytics, so you can see how well each post performs and collaborate with team members and your clients. This scheduling tool is both user-friendly and packed with features that can help your team with all things social.
The social media platforms that you can add on Social Pilot are Facebook, Twitter, LinkedIn, Instagram, TikTok, Google Business Profile (formerly known as Google My business), and other platforms.
Social Pilot Ads
If you’re looking for a way to give your Facebook posts a little boost, you should check out Social Pilot’s Facebook boost feature. According to Social Pilot, with this handy tool, “…You can boost an already published post or schedule the boost while creating the post. The tool then automatically formulates ad content as a “sponsored post”, and offers to boost it the same way you do on Facebook.”
What’s great is that you can do all of this from the Social Pilot dashboard for several Facebook pages. Not only are you saying goodbye to manual posting but also to manually boosting a post. So why not give it a try? You might just find that boosting your posts is what you need in order to reach a wider audience.
Social Media Analytics and Reporting
In today’s fast-paced, data-driven world, it’s more important than ever to have access to meaningful metrics that can help you make informed decisions about your marketing strategy.
That’s where Social Pilot comes in.
The tool ensures that you have access to the data you need to make confident, informed decisions about your social media marketing strategy. With our platform, you can track key metrics for Facebook, Twitter, Pinterest and LinkedIn, including audience insights and post performance.
So whether you’re looking to boost your brand awareness, drive more sales, or simply need help with social media management, Social Pilot has the data you need to help you and your team.
Content Curation
Undoubtedly, social media has been a game-changer when it comes to how we consume content. No longer do we have to wait for the nightly news or our morning paper to get our daily dose of information.
With a few clicks, we can have an endless supply of articles, videos, and photos delivered straight to our screens. However, this constant stream of content can be overwhelming, and it can be difficult to sort through everything to find the gems.
Social Pilot’s curated content feature is a great way to get content from various sites wherein Social Pilot will, in fact, be the one to surf the web to provide you with useful and relevant content.
So sit back, relax, and let Social Pilot do the heavy lifting for you.
Click here to know how to schedule posts from curated content as well as edit posts or visit this link to more about RSS feeds in Social Pilot.
Later
In 2014, Later, previously known as Latergramme hit the social media scene, offering Instagram users a way to schedule their posts. At the time, it was a pretty revolutionary idea and the company quickly gained traction.
Fast forward to today, and Later has proclaimed to be the “…#1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.”
Furthermore, as mentioned on Later’s website, there are more than 7 million worldwide users of the app which is very impressive.
Clearly, Later is an essential tool for anyone looking to make the most out of social media, especially when it comes to Instagram (which you’ll learn more about in the following sections of this article). In addition to being a member of the Instagram Partner Program, Later is also a Pinterest Marketing Partner.
So if you’re looking to take your social media game to the next level, be sure to give Later a try.
Instagram Analytics
Later’s Instagram analytics are some of the best in the business. With detailed insights into who your followers are and what kinds of posts get the most engagement, you can fine-tune your Instagram strategy to perfection.
In addition to basic insights, Later also offers powerful hashtag analytics. With this feature, you can see how well your hashtags are performing and assess which hashtags to add to your posts.
Overall, Later’s Instagram analytics provide you with everything you need to make your Instagram account a success. If you’re looking for detailed insights into who your followers are and what kind of content performs best, then Later is the tool for you.
Easy to Understand
Many people choose Later because it is easier to use than other social media tools. With Later, you can easily create a content calendar, which can help you plan your posts in advance.
You can also use Later’s Conversations feature to keep track of all the comments from your followers and customers.
Shopify Integration with Linkin.bio
Until now, your Instagram profile was just a place to post pretty pictures and hope people would follow you back. But with Linkin.bio, you can turn your profile into a mini-website that promotes your products.
As Later mentions, you’ll simply need to, “…Edit your profile, add buttons, and link Instagram and TikTok posts to build your own Linkin.bio landing page. You decide where those links lead, so you can drive traffic to the most relevant products and pages.”
So start building your Linkin.bio today and turn your Instagram bio into a powerful marketing tool.
Resources
Social Pilot
Social Pilot offers a wide range of helpful resources to its users. These resources include:
- Blogs
- Ebooks
- Product Updates
- Webinars
- Videos
- Newsroom
- Guides
In addition, Social Pilot’s comprehensive help centre offers many articles on different topics such as evergreen posting, how to use Social Pilot’s social calendar, how to garner more engagement, Facebook marketing guides and more.
Later
On the other hand, Later offers a thorough and useful set of resources to help users get the most out of its platform, which is as follows:
- Later Blog
- Marketing Training
- Customer Stories
- Social Selling
- Become a Later Pro
- Product Training
- Product Webinars
Moreover, Later does have a help center with various articles that you can browse by topic. The Later community is also active and welcoming, providing a place for users to ask questions and share tips.
Support
Social Pilot
Apart from the articles that Social Pilot offers you’ll be able to reach out to them if there are some issues that you find yourself stuck with, via a contact us section on their site.
Later
Later offers live chat support for its users when using the social media management tool, which can be helpful when you need assistance with your account right away.
So whether you need help with inviting individuals for team collaboration, or need some guidance on how to post content or how to maximise a feature that will help your small business, the live chat option helps.
You can also find help through the Later community forums, where other users are happy to share their tips and advice.
Pricing
Social Pilot
Click Here to Claim Your FREE Social Pilot Trial
With Social Pilot, you get to choose from four plans, however, take note that there isn’t a free version of the tool. So you’ll need to choose a paid plan that meets your budget and needs which you can pay for on a yearly or monthly basis.
Later
There are three plans that Later offers for you to choose from, and although not seen here, Later does offer a free plan. Though the free plan does have some limitations such as the number of social sets being 1 as well as the number of users and access groups being limited to one.
Furthermore, you are only allowed to share 10 posts every month on every social media platform.
Conclusion
Both Social Pilot and Later are great social media marketing scheduler tools, with a range of features to help you with your campaigns.
However, we understand that some would prefer to use Later because of the free plan that it offers, while others would rather invest in Social Pilot as there are more features to utilise in the avenue of other social media accounts.
Whether you need help managing multiple accounts or need a tool that helps with your social media workflow, bulk scheduling, scheduling Instagram posts or sharing content on Facebook pages, both scheduling tools, help small businesses and large brands automatically post content and have their own pros and cons. So it all depends on your needs.
Want to know if your existing social media strategy is effective enough?
