10 Common Dental Marketing Mistakes You Need to Avoid
They say that a business is most likely to fail when you don’t engage in any marketing efforts. Well, that’s true. But you know what’s worse? It’s when you waste precious time and money on outdated and ineffective moves that could end up hurting your bottom line.
Dental professionals face all kinds of challenges while running and marketing their business. For one, the dental practice industry has become a very competitive domain with an oversupply of dentists and ever-increasing operation costs. If you want your practice to thrive, you need to find ways to connect with the right audience and build lasting relationships with your patients.
Your marketing strategy can make or break your business. You can be the best dentist in town and still fail to pull crowds due to a lack of visibility. Here, custom dental SEO marketing strategies can make the difference between a highly profitable practice and one that only makes enough to pay the bills.
Practice marketing is a science. It’s often a hit or miss situation, so you don’t always have to get right the first time. What’s important here is to realize the mistakes you’re making before it’s too late.
Just in case you need a heads up, we’ve made an infographic of the ten common dental marketing mistakes you need to steer clear of.
About the Author
Shawn Byrne, founder and CEO, started My Digital Dentistry after years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field. He saw a growing need for quality digital marketing specifically in dentistry and had the foresight to create an agency specializing in understanding and solving the unique problems of dentists and their practices from General Dentists to Endodontists.