We live in an era where business competition is healthier than ever before. In the world of dentistry, however, the competition is more than just healthy; it’s also quite intense. In every city, it does seem like there’s a dental practice every few blocks or so.
With lots of dentists competing for the attention of patients, it has become imperative for each practice to step up their dental marketing game. If you have a dental practice, here are some ideas that you might find useful, whether you’re focusing on marketing on the ground or running a dental social media marketing campaign.
Develop and maintain a website for your practice.
Is there even a dental practice out there that doesn’t have a website yet? If your practice is one of them, then you are missing out on a lot of marketing mileage.
A website is the face of your practice, and it’s open 24/7. It’s the best way of showing the world your dental practice exists.
With a website, you have every opportunity to provide patients and potential patients alike useful information about the services you offer, the staff who will serve them if they drop by for a visit, and the state-of-the-art facilities in your office.
You can also use your website to answer their questions about treatment costs, insurance coverage, and many other concerns.
Your website should also have a blog because it gives you the chance to post relevant, useful, and engaging content for your audience.
Optimise your website.
Creating a website for your business is only the first step. You need people to see it, and the only way for that to happen is if you do search engine optimization or SEO work on it.
SEO will help your web pages rank on the search results of search engines. The higher you rank for a particular keyword, the better your chances of being found by users who are looking for dentists and will likely schedule an appointment.
Among the optimization techniques you can use to help your dental practice website rank higher and gain organic traffic include, among other things, publishing quality content, creating meta descriptions and title tags, boosting your page loading speed, and guest posting on other blogs.
It’s probably safe to say that most, if not all, dental practices have a social media presence. There are, after all, billions of social media users in the world. That means your existing and potential patients are also on Facebook, Instagram, Twitter, and other social media platforms.
The benefits of social media marketing are numerous. For one, it helps increase awareness of your brand since you will be engaging with your audience. For another, being on social media also gives you the chance to interact with your audience personally, giving your dental practice a very human face that they will get to know, trust, and stay loyal to over time.
Set up a customer referral incentive program.
Word-of-mouth courtesy of patients satisfied with your services is probably the most powerful way of advertising your business, so why not make it worth their while by creating a customer referral incentive program? You can offer customers discounts, gift cards, and freebies for every successful referral they make.
Be active in the community.
This strays into the realm of more traditional marketing, but there is no substitute for establishing a great relationship with the community where your dental practice belongs.
Participate in community activities, sponsor local events, and be part of charitable causes. Getting involved in the community is an excellent way of cultivating trust and respect within it. Considering the level of trust that dentists require of the patients who undergo dental procedures, it pays to have the entire community have that much confidence in you because of the work you do outside of your practice.
Make special offers.
Offering great deals on your dental services may be one of the oldest marketing tricks in the book, but they work. Discounts on future dental procedures after undergoing one will be awesome. The same goes for a free dental exam for simply walking in.
It will take time to grow your dental practice, but implementing any or all of the above suggestions should help get you started on that road.
Would you like to see some fast results?
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