Creating a digital marketing strategy can seem like a daunting task.
But with the right guidance, it doesn’t have to be.
This article serves as a guide to help you create your own successful digital marketing strategy template. We’ll be providing you with overviews, quick breakdowns and explanations as well as several examples.
Let’s get started…
Digital Marketing Strategy Defined
In order to create a successful digital marketing strategy, you need to have a firm understanding of your business objectives as well as your targeted audience. As these aren’t the only factors that make up the baseline of a successful marketing plan template, you also need to be familiar with the different digital marketing channels available to broadcast your content and how each can be used to achieve your desired results.
Because a good digital marketing strategy will incorporate all of these key elements and more, it’s important to build and design them thoroughly to allow you to effectively reach and engage your targeted market while also achieving your business goals.
In a nutshell, a digital marketing strategy template is a plan of action that businesses use to achieve their desired results through the use of digital marketing channels along with a combination of marketing strategies and other various digital marketing tactics. These channels can include social media, search engine optimisation (SEO), pay-per-click advertising, and more.
In most cases, an effective digital marketing strategy will utilise multiple channels in order to reach the widest possible audience where content will be tailored to the specific needs of the target market, in hopes of achieving the set goal.
Why Is a Digital Marketing Strategy Important?
A digital marketing strategy is important because it allows businesses to focus their resources on the channels and marketing initiatives that will yield the best results. It can become quite easy for businesses to waste time and money on ineffective or inefficient marketing tactics without a strategy. Which of course, isn’t ideal.
Below we’ve listed several benefits of having a digital marketing strategy template to help you better understand how to design and create your very own customised digital marketing strategy template as well as effectively execute it in the future.
Helps Your Business Organise Your Marketing Efforts
First and foremost, having a plan will help you stay on track and achieve your goals. By using a digital marketing strategy template, you can get your marketing efforts organised and efficiently implemented. It is without a doubt that a template is a great way to start out, as it can be customised to fit your specific needs while giving you some guidance or direction on what to do next.
Helps Save Time
Using a digital marketing strategy template can help you save time. This pre-made plan provides a framework that you can use to get started, and it includes sections for developing your overall strategy, setting granular goals and objectives, and planning tactics. So instead of scrambling all over the internet to find solutions that may or may not work for your company on a sporadic basis (which just accumulates wasted time and energy), you can better come up with the right steps and action plans with a template.
Your Company Can Achieve Better Results
Anyone looking to achieve better results in their marketing tactics needs to develop and implement a strategic plan. A well-crafted digital marketing strategy can help any business do just that, by setting out a clear roadmap for success. If you take the time to carefully plan your marketing campaigns and objectives, you’ll be in a much better position to achieve desirable results.
Have More Control of Your Marketing Campaigns
Because everything is detailed and outlined in a digital marketing strategy, you can have more control over your campaigns and are able to track each of their progress and results more easily. Allowing you to optimise your campaigns for better performance.
Helps Your Business Grow
A digital marketing strategy helps you to develop a plan that will effectively grow your business. Because you have a plan in place, you can track each of your current activities and make necessary tweaks to these tasks as well as to future deliverables, along the way. With this, you are more inclined with sticking to a better strategy, which will help you see results and growth in your business.
Allows Businesses to Focus Their Resources on Specific Channels
You may now see how a digital marketing strategy is a great way for businesses to focus their resources on the channels that will yield the best results. Since there is a detailed plan of action, business owners can hyperfocus on the needs of their channels that serve as the predominant drivers of generating results. A developed strategy is essential for any business looking to grow online.
Helps Reduce Ineffective or Inefficient Marketing Strategies
We know for a fact that a digital marketing strategy is a guide that businesses can use to help create an effective and efficient digital marketing plan. And so a well-crafted template will help businesses avoid wasting time and money on ineffective or inefficient digital marketing tactics due to breaking down the specifics of what needs to be done and what needs to be achieved within a certain period of time.
How to Create a Digital Marketing Strategy Template
Now that you know why a digital marketing strategy is important, it’s time to learn how to create your own. In this section of the article, we’ll break down what you’ll need to get started on creating your digital marketing strategy template.
1. Define Your Business Goals
The first step in creating a digital marketing strategy is to define your business goals.
What are you trying to achieve with your digital marketing tactics? Do you want to increase brand awareness, drive traffic to your website, or generate leads?
Be as specific as possible with your goals. This will help you create a more targeted and effective strategy.
An example of being specific with business goals would be a business wanting to increase brand awareness, by setting a goal of increasing the number of followers they have on social media or increasing the amount of traffic their website receives.
Although we recommend that you use SMART Goals to help guide you when setting your goals. If this is the first time you’ve heard about SMART Goals or if you’re not all too familiar with it yet, then keep reading to learn more about it.
SMART goals stand for specific, measurable, achievable, relevant and time-bound. Hence the acronym SMART. SMART goals are an important part of any digital marketing strategy as it allows you to clearly define goals as well as track your progress toward specific objectives, so you can see whether or not you’re making the right progress.
How to Create SMART Goals
In this portion of the article, we’ll walk you through a quick breakdown of what it takes to create SMART goals.
If you’re having difficulties when it comes to the specificity of your goal, you can take a look at these examples to gauge how to set your own:
- Increase website traffic by 20% this month
- Convert 10% of your warm leads into new customers via retargeting with Google Ads in the next month
- Increase your email campaign’s click-through rate by 15% for the next 35 days
In order for a goal to be considered SMART, it must be measurable. This means that you must be able to track and quantify your progress towards the goals you’ve set. This can be done by setting up tracking tools such as Google Analytics or using other paid tools to track your progress.
This might sound like common sense, but an achievable goal is one that you can reasonably achieve. Believe us when we say that it is fairly easy to come up with a goal that initially seems achievable but later during the execution phase, it turns out to be impossible to reach.
Therefore your goals should be something that is achievable within an appropriate timeframe.
But how can this be done?
Here are a few things to consider when coming up with an achievable goal:
- Define what success means to you
- Draft realistic goals that are in line with your definition of success
- Make a plan of action and put a timeline to it
- Make changes if you see some areas with major red flags
To further help you generate some ideas for a start, we’ve listed a few examples of achievable goals:
- Get 10 new leads in the next two weeks
- Increase social media followers by 25% in the next month
- Launch a new product in the next three months
Do note, however, that each business is unique and your goals will still depend on the nature of your business.
Setting relevant goals is what any business will strive for. Without relevant goals, it can be difficult to focus your efforts on the right channels, determine whether or not you’re achieving your overall business objectives and ultimately, it will be difficult to measure your progress.
If you’re not sure how to set relevant goals, start by identifying if you want to increase brand awareness, drive traffic to your website, or generate leads and compare these on how aligned they are to your overall business goals or “bigger picture” goals. Only then can you define and execute various digital marketing tactics that support the relevant goals you’ve identified and set.
Your goals should have a specific timeframe for completion. This could be a month, quarter, or year. Having a set time frame will help ensure that you’re able to actually complete the necessary actions to achieve the goals you’ve set, as well as to stay on track and don’t fall behind.
The bottom line is that creating SMART goals will help you develop a more effective digital marketing strategy by allowing you to focus on specific objectives and track your progress. It forces you to think about what you want to achieve with your digital marketing strategy, and how you will measure success. They ensure that your goals are specific, measurable, attainable, relevant, and time-bound which helps you create a more thoroughly realistic and achievable plan for your business.
If you do not set SMART goals, it can be easy to get sidetracked or lost in the shuffle of daily tasks. After all, your company does not only focus on digital marketing throughout the entire day but also on other areas of the business like accounting or logistics and more. Even if you have a marketing team or marketing department that’s solely dedicated to perfecting your digital marketing plan template and other digital marketing strategies, the deliverables and tasks can still become messy and irrelevant to what actually needs to be done.
2. Research Your Target Audience
The next step is to research your target market. Who are you trying to reach with your digital marketing efforts? What are their needs and interests? What channels do they use most often?
Answering the questions above will not only help you create content that appeals to your ideal customers but will also help you establish a marketing strategy that works well. As this involves meticulously studying your target market and analysing their needs and preferences.
It pays to be thorough with the demographics you list as you do your market research, helping you determine how you’ll go about with your customer acquisition efforts.
The importance of researching your target market can’t be understated. If you don’t know who you’re trying to reach, you can’t create effective marketing content or strategies that will resonate with them.
From gathering information on what your ideal customer is looking for, to the best way to reach them, you’ll be able to better implement and execute the right marketing activities on each online platform to acquire new customers.
To know as much as possible about your target market’s needs, interests and channels they use most often, you’ll need to create your buyer personas.
What is a Buyer Persona?
A buyer persona is a detailed breakdown of characteristics of the kind of person that a business might try to sell things to. To make a good buyer persona, you have to know what this person likes, what they need, and what kind of channels they use most often. You also have to know their age, where they live, and what their job is.
For example, a buyer persona for a company that makes hiking gear might be someone who is interested in the outdoors, is active and likes to hike. This person might be in their early 30s, lives in a city near some outdoor trails, and has a job that allows them to take outdoor vacations on the weekends.
A Deeper Dive Into Buyer Personas
There are various ways to come up with the information and characteristics of your buyer personas such as doing user research, which involves talking to current and potential buyers to learn about their needs and interests. This can be done through surveys, interviews, focus groups, or other methods.
On the other hand, website traffic can be analysed to see what type of content is most popular with users and where they are coming from. Social media activity can be monitored to see what topics are being discussed and what kinds of content are being shared by your target market.
3. Check Your Competitors
Apart from understanding your ideal customers, it’s important to research who your competitors are and understand what they are doing to reach their target audience. This will help you better tailor your strategy to achieve even better results.
Below we’ve listed some key questions to consider as you research your competitors:
- What could you do better?
- What are their content marketing initiatives?
- Why are their marketing campaigns a success?
- What digital marketing strategies are they implementing that you can add to your own digital marketing plan template?
- Which part of their digital marketing campaign can be leveraged by your brand?
- How can you differentiate yourself using their successful and existing digital marketing plan?
Besides these questions, it is worth noting that there are a variety of ways to conduct competitor analysis. The most effective way will vary depending on the business and its competitors. However, some common methods include conducting an analysis of a competitor’s website and monitoring their social media activity. Depending on how you want to go about your research and analysis, the following are some general tips and guidelines to help you when getting started:
Identify Your Competitors
Identifying who your competitors are can be done by conducting a Google search or using social media channels like Twitter, Facebook, Instagram, Pinterest or LinkedIn, depending on the social media platforms they are on.
If they are not on a specific social media platform and yet you see some comments and posts about them by other users, it’s worth noting down what these users are saying about them. That way you can see either their weaknesses and how they handle these or their competitive advantages and how you can add the same to your strategy. We’ll explore more on this in the following sections.
Analyse Their Digital Marketing Efforts
Once you’ve identified your competitors, take some time to analyse and research the digital marketing efforts and strategies they are executing. What channels are they using? Are they using paid ads or opting for guest posting? What content are they creating? Do they have weekly webinars or are they simply posting quick guides online? What tactics seem to be working well for them that might work well for you?
Identify Their Strengths and Weaknesses
Once you’ve taken a close look at their digital marketing tactics, you should have a good understanding of their strengths and weaknesses, enabling you to better create or adjust your own strategy to achieve favourable results.
Keep an Eye on Their Progress
Finally, it’s important to keep an eye on your competitors’ progress so you can easily gauge if their new tactics might be a good fit for your company to try. To do this, you can subscribe to their email list and follow them on social media.
Competitor analysis is an important part of any digital marketing strategy. It allows you to see what techniques your competitors are using, what’s working for them, and how you can improve upon it and create a more effective strategy for your business. Now we move on to setting your budget.
3. Identify Your Budget
The third step is to identify your budget. How much money are you willing to spend on your digital marketing tactics? Especially when it comes to content marketing and paid advertising. This will help you determine which channels are within your budget and which are not.
Setting your budget is important for two reasons.
First, it ensures that you have the financial resources to implement your digital marketing strategy. Second, it helps you set realistic goals that are achievable within your budget. If you set your budget too high, you may be disappointed with the results. If you set it too low, you may not be able to maximise or undertake other marketing initiatives.
4. Select Your Digital Marketing Channels
Now that you know what your goals are and how much money you’re willing to spend, it’s time to select your channels. There are a variety of digital marketing channels available, and it’s important to select the ones that are right for your business since not all businesses will need to use all of the channels listed below. But nonetheless, here are some common digital marketing channels that most companies use:
- Social Media
- Paid Advertising
- Content Marketing
- Influencer Marketing
- Search Engine Optimisation (SEO)
Remember, you want to establish the channels where your target audience is most active. If you focus your efforts on channels that your ideal customers don’t use, you’ll be wasting your time and lose money. For example, thebentist, a TikTok famous Orthodontist whose comedic but educational content highly appeals to the younger generation. Because he uses TikTok to share his content, we can see how successful each of his videos is, since the majority of TikTok users are the younger crowd.
Another factor to consider when selecting your channels (apart from the goals you are trying to achieve, your target market and your budget) would be the resources you have available such as time, staff, etc. If you plan on using TikTok, then you’ll definitely need to take some time to record creative content that offers something unique.
5. Create Content That Works
After selecting your channels, it’s time to create content. Content marketing is one of the most important elements of any digital marketing strategy. After all, content is what attracts and engages your target audience.
But it’s more than just that.
Content marketing is an entire process of creating and sharing valuable content with your target market in order to attract, retain and engage customers. Content marketing utilises a variety of the best channels to broadcast content such as social media, email, blog posts, and more.
By creating high-quality content that’s relevant to your niche, as well as content that resonates with your audience and speaks to their needs, you can not only educate your audience but also establish yourself as a trusted authority in your field. This gives you the chance to build relationships with potential buyers and keep your loyal patrons coming back for more.
But how can you determine the type of content that your target market wants to consume? Apart from looking at your competitors.
Since not all content is created equal and the fact that your content should also be aligned with your business goals, you’ll need to be quite strategic with your creativity. Keep in mind, the goal of your content is to drive results. So the design and context of your content are two things to consider. While including calls-to-action (CTAs) and captions that encourage your audience to take the desired action, such as visiting your website or making a purchase, is another part of creating strategic content.
However, one type of content that is particularly well-suited for almost any brand is evergreen content. In this next section of the article, we’ll dive deeper into evergreen content so you can start making your own evergreen pieces to post and share with your target market.
The Significance of Evergreen Content
Evergreen content is relevant, useful and engaging content that does not lose its value as it lasts more than months or even years after it’s been published. This makes it an ideal way to hook your target audience over time.
Some examples of evergreen content pieces include:
- How-to guides
- Tips and advice
- Case Studies
- Terminologies related to your business or industry
Why Is Evergreen Content So Effective?
There are a few reasons why evergreen content is so effective for digital marketing. First, it allows you to build an audience over time. As your evergreen content becomes more popular, it will attract more visitors to your website. This can lead to an increase in leads and customers in the long run.
Second, evergreen content is one of the best ways to establish your brand as an authoritative source of information. By creating informative and engaging content, you’ll build trust with your audience. This trust can lead to more sales and conversions down the road.
Finally, evergreen content is a cost-effective way to drive results. Unlike paid advertising, which can be expensive, evergreen content doesn’t require ongoing investment. Once you create it, it can continue to drive results for your business for months or even years.
How to Create Evergreen Content
To create evergreen content for your digital marketing strategy, there are a few things you should keep in mind. First, make sure you choose a topic surrounding your industry that is engaging and useful enough for your target audience.
Next, create content and include calls-to-action (CTAs) to encourage your audience to take the desired action.
Finally, promote your evergreen content across your digital channels. This will help ensure that your target market sees your content and that it drives results.
6. Maximise Email Marketing
Part of your digital marketing plan template should include executing an email marketing campaign.
But why should this channel be part of your digital marketing campaign and how can it actually help your marketing plan?
Well, email marketing is still one of the most effective ways to communicate with your existing customers and warm leads, especially when it comes to promoting your products or services, to drive repeat sales. It’s also a great way to keep in touch with your customers and stay top-of-mind.
Two of the most important things to remember when sending out any email would be to have an attention-grabbing subject line and that your emails are coming from a dedicated business email address. Additionally, you want to make sure your customers will open your messages and take the time to read them, which can be achieved by writing headlines that are catchy as well as providing content worth reading.
How to Execute an Email Marketing Campaign
To execute your email marketing campaign, first, make sure you have a clear goal for your campaign. Whether you’re looking to increase sales or keep customers updated on new products or services, having a specific goal will help you design your campaign strategy accordingly.
Second, be sure to create valuable content that will interest your audience. This may sound repetitive but as mentioned earlier, if you want your customers to keep opening your emails, you need to provide content that’s useful and relevant. Try sharing blog posts, offering discounts or giving away freebies. Whatever you do, make sure the content is interesting and provides some value.
Third, use email marketing tools that will help you send out attractive emails. There are a number of different tools available, so be sure to choose one that fits your needs.
Finally, track the results of your campaign and analyse the data to see what’s working and what’s not. This information will help you adjust your campaign strategy for future emails.
There are a few email marketing tools that we recommend that you can use, and they are:
By following these tips, you can execute an effective email marketing campaign that will capture the attention of your targeted customers and drive results.
If you need help getting started with an email marketing plan template, feel free to contact us today. We’ll be happy to assist you!
7. Perfect Your Website
Your website is one of the most important aspects of your digital marketing strategy. It’s the first thing people see when they search for you online, and it’s the primary way that you communicate with your customers and clients. It’s essential for your website to be perfect, accurate, up-to-date, and both user and mobile-friendly.
If you’re just starting to create a website, we recommend you follow this checklist:
First, Make Sure Your Website Is Designed in a Professional-Looking Manner
This means using clean and consistent design elements, and ensuring that all of your content is well-organised. To keep your content organised, it’s important to establish the right sections that will help you achieve a professional look and also help to drive conversions. The most basic sections are typically the home page, about page, services or products page, and contact page.
Your visitors should be able to find what they’re looking for quickly and easily. Navigation menus should be concise and clear, and all links should work properly.
Third, Make Sure Your Website Is Optimised for Mobile Devices
A growing number of people are accessing the internet from their mobile phones or tablets, so it’s important that your website looks good and functions properly on these devices.
Fourth, Test Your Website’s Loading Speed
You want your visitors to have a positive experience on your site, and one way to ensure this is by checking if it loads quickly. There are a number of tools available to help you measure your website’s loading speed, so be sure to use them.
Fifth, Make Sure Your Website’s Content Is Up-To-Date and Relevant
This includes both the written content and the images on your site. If you’re not sure what content to include on your website try taking a look at the templates of your website builder if you are using one or look at your competitors’ sites. But here’s a quick overview of what to include in the basic sections of a website:
The Home Page
This is typically the first thing people see when they visit your website, so it’s important to make a good impression. Your home page should be designed in a clean and professional manner and should include a brief description of your business and what you offer. It’s also a good idea to include some customer testimonials on your home page.
The About Page
This is another important section of your website. This is where you can tell your visitors more about your business, including what you’re passionate about and why you started your business in the first place. You can also use this page to list your team members or provide a brief company history.
The Services or Products Page
This is where visitors can learn more about the specific services or products you offer. This page should include detailed information about each service or product, as well as images and pricing information if applicable.
The Contact Page
The contact page is another essential page for any business website. This is where visitors can find out how to get in touch with you by providing a phone number or business email or how to get to the physical location of your establishment if you indeed have one.
8. Tap Into The Power of Social Media Marketing
Social media marketing is one of the most efficient and effective ways to connect with customers, promote your business, build brand awareness, and learn more about what your ideal customers or clients want and need. More importantly, it allows you to reach a large number of people quickly and easily.
There are a number of different social media platforms that you and your marketing team can leverage to market your business. Each platform has its own unique features and capabilities, so it’s important to choose the one that makes the most sense for achieving your marketing goals.
For example, if you’re a freelance professional photographer, you might want to focus on Instagram since it’s a visual platform. Or if you’re a B2B company, LinkedIn might be the best option since it’s geared toward professional networking.
The most common social media marketing channels that businesses or brands use today are:
Although these platforms may be the most popular ones, the marketing channel or channels you choose will still depend on your overall analysis of your business, ideal customer and type of content.
Once you’ve selected the social media platform/s that you want to use, it’s essential to create your social media marketing plan.
Define and Align Your Goals
Your social media marketing plan should include your goals, the platforms you will be using, the type of content you will be publishing, and your buyer personas. Once your plan is in place, you can begin creating content and engaging with customers on social media.
Use a Social Media Calendar
It’s helpful to create a social media calendar so that you can plan your posts in advance and make sure that your content is timely and relevant. You can download our FREE social media content calendar by clicking the image below:
Create and Publish Effective Content
Similar to what we’ve outlined in the previous sections, you’ll need to understand what your target audience wants and needs, what type of content they prefer, and what kind of tone your captions on your social media posts do they respond to best. You can then use this information to create content that appeals to them and that meets what they’re searching for.
Increasing your business’ exposure online doesn’t end with sharing content. Adding hashtags as part of your social media marketing plan can help increase the visibility of your posts. When used correctly, hashtags can help you reach a larger audience and connect with potential buyers. Other marketing activities that help your exposure include community engagement. It’s important to be engaged with customers on social media which can be done by responding to comments and questions and joining in conversations relevant to your business.
Finally, including key performance indicators (KPIs) in your social media marketing plan allows you to track and measure the success of your efforts. Examples of KPIs are:
- Follower count
9. Create Blog Posts
In digital marketing, using blog posts is one of the best ways to improve your search engine optimisation (SEO). By including keywords and phrases in your blog posts, you can help improve your website’s ranking on search engines. In addition, blogging regularly can help keep your website fresh and up-to-date, which is also good for SEO.
Here are some tips for optimising your blog posts:
Use Relevant Keywords and Phrases
Keywords are important for finding your target audience and improving your SEO.
As mentioned earlier, when you include relevant keywords and phrases in your blog posts, it helps improve your website’s ranking on search engines. Make sure to use well-researched keywords that are related to your business or product, as well as phrases that your potential leads are likely to search for.
You can use a variety of tools to find the right keywords for your business. Take a look at the ones that we’ve listed below:
Use Alt Tags
For every blog post you upload images to, be sure to include alt tags as they are an important part of website content. Not only do alt tags help describe the images on your website which can be helpful for people who are visually impaired, but alt tags go beyond such.
Because they are text descriptions of images, they help search engines index your website’s content. And so, by including relevant keywords in your alt tags, you can improve your website’s SEO even further, helping people find the information they need on your website.
Link to Other Websites and Resources
When you link to other websites or resources in your blog posts, it helps search engines understand what your website is about. In addition, linking to high-quality websites can help improve your website’s reputation in the eyes of search engines.
But ideally, you would want to garner a good amount of inbound links since inbound links are a powerful signal to search engines, indicating that your content is valuable and worth ranking.
So what exactly is an inbound link? And how does it work?
An inbound link is simply a hyperlink of your website or webpage on another website.
But of course, its significance does not end there.
When other websites link to your content, it tells Google or other search engines that your content is worth being seen by more people. Therefore, having a high number of inbound links can help improve your website’s ranking on search engine results pages (SERPs). With this, you’ll get more traffic to your content.
Promote Your Blog Posts
Once you’ve published a blog post, be sure to promote it through your other channels, such as social media and email. This will help drive traffic to your website and improve your SEO. In fact, you’ll need to apply the same rule with your other pieces of content but we’ll discuss this in more detail later on.
By following these tips, you can use blog posts to improve your website traffic and your customers’ perceptions of your business. If you need help getting started on content marketing, we can create high-quality content that will improve your website’s SEO.
10. Explore Paid Advertising
Paid advertising can be a valuable addition to your digital marketing strategy as it allows you to place your ads in front of a specific audience, which can help you reach more of your ideal leads and customers.
Because there are a variety of different paid advertising platforms available, it’s so important to choose the one that you can best maximise for your business. For example, if you’re looking to reach both a global and local audience, you may want to consider using paid advertising platforms such as Google AdWords or Facebook Ads.
The majority of these platforms allow you to target specific demographics, add particular behaviours and include certain interests, making it easier for you and your marketing team to reach your target audience.
Another crucial aspect to consider is your budget when choosing the most optimal advertising platform. Take note that some platforms are more expensive than others, so be sure to choose one that fits within your budget. You don’t necessarily need to be on all the paid advertising platforms, as it wouldn’t be an ideal set-up to burn all your budget on this marketing activity. We recommend taking the time to weigh your budget and do further research on where you’d like to start running your advertising campaigns.
Once you’ve chosen a paid advertising platform, it’s time to create your advertisements. You can learn how to set up Google Ads, TikTok Ads and even Twitter Ads with our comprehensive guides for each. Simply click here and here and here to get started.
As you explore and dive into the world of paid advertising, we’ve come up with a few tips that can help you along with the way, which are discussed in the next sections below.
Relevant Landing Pages
When you use paid ads to drive traffic to your website, it’s important to have a relevant landing page. A landing page is a page that someone “lands” on when they click on your ad. This page should be relevant to the ad that they clicked on, otherwise, they might find your ad to be confusing or even deceptive, resulting in losing a lead. More so, it should also be designed to convert visitors into customers.
To create a relevant landing page, start by including a clear and concise headline that accurately represents what your business does. Then, include a strong call-to-action (CTA) that encourages visitors to take the next step. For example, if you want visitors to sign up for your email list, your CTA could say “Sign up now!”
Choosing the Right Targeting Options
Whichever campaign objective you’ve set, it’s important to choose the right targeting options. If you target the wrong audience, you may end up wasting your advertising budget. So it is definitely worth taking the time to truly understand your buyer personas as well as the targeting options provided when creating your advertisements.
Monitoring Ad Performance
With paid advertising, you can’t simply set up your campaigns and let them run by themselves. It’s important to monitor your performance and make sure you’re getting the most out of your budget. By tracking your ad performance, you can ensure that you’re reaching your target audience and achieving your desired results.
If you’re not seeing the results you expected, it may be time to adjust your advertising budget or your ad settings. For instance, if you’re spending a lot of money on ads but are not seeing a corresponding increase in sales, you may need to change your targeting criteria, change your ad creative or re-check the relevancy of your landing pages.
On the other hand, if you’re seeing good results but want to achieve even better results, you may want to consider increasing your advertising budget or extending your ads by using additional paid advertising platforms. By spending more money on ads, you can reach more potential customers and see a corresponding increase in sales or other conversions that you may have set.
11. Publish and Promote Your Content
Now that you’ve created your content, it’s time to promote it. This can be done through a variety of marketing channels which were briefly discussed above, with the channels being social media, email, and paid advertising.
Promoting your content will help you reach more potential customers and achieve better results, as compared to simply creating content and letting them sit where they are designated. Take, for instance, blog posts. You may publish several articles, but it would be better if you use social media to promote the blog posts that are live on your site, to increase the chances of your ideal customers seeing your blogs. You can even promote your social media posts with the in-app features of your chosen social media platform such as Instagram stories.
We believe that one of the best ways to promote your content is by using social media. Mainly because platforms like Facebook and Twitter allow you to share your content with a wider audience (since everyone is constantly on social media), making it easier to reach more people.
Apart from social media, you can also promote your content through email marketing. If you send a targeted email to your subscribers, you can encourage them to read your content and take action.
Finally, you can also use paid advertising to promote your content. This can be effectively done through platforms like Google Ads and Facebook Ads. As long as you’re targeting the right audience, the result is that you can reach more potential customers and you might even see an increase in sales.
By using a variety of marketing channels, you can ensure that your content reaches as many people as possible. Ultimately helping you achieve better results in growing your business.
12. Analyse Your Results
After you’ve promoted your content, it’s time to wait for data to accumulate. After which, you can then analyse your results. Determining the data and results gathered will help you identify and understand what’s working and what isn’t. Then, you can make changes to your strategy as needed.
The importance of analysing your results cannot be overemphasised. Having the right set of data and results will serve as a guide to help you go into your digital marketing initiatives and marketing plan with a better perspective.
Furthermore, you’ll need to continuously test your content, so that you can ensure that it’s effective and reaching the marketing goals you’ve set. By making small tweaks to your content, you can see a big difference in its performance.
In summary, by analysing your results and testing your content, you can ensure that your digital marketing tactics are as effective as possible. This will help you reach more potential customers and achieve better results.
13. Repeat the Process
The final step is to repeat the process. And when you do you’ll find yourself making either small or big changes, but with the notion of a better understanding of what you need to do. That may look like continuing to create and promote content on a regular basis, then, analysing your results and making changes to your strategy or only opting to use the Boost Post option for Instagram as your means of advertising rather than doing another Google Ad for the season.
By following these steps, you can create an effective digital marketing strategy that truly drives results.
Never Ignore the Chance to Test and Measure
As redundant as it may be, a huge chunk of what contributes to successful marketing is testing and measuring.
In order to know if your digital marketing strategy is effective, you need to test and measure it. This means tracking your results and analysing the data to see what’s working well and what isn’t performing optimally. Only then can you make changes and improve your results.
Think of its significance this way, with data and results, you can actually make sure that you’re not over-promising on what your brand or company can achieve and then under-delivering in the end. This can hurt your brand’s reputation and leave customers feeling disappointed, confused or worse, seeking an alternative who may be one of your competitors.
Be Realistic About Your Budget
You’ll find that as you create your digital marketing strategy or execute your marketing initiatives, allocating the correct amount of money for each activity makes all the difference when it comes to achieving your desired results.
You don’t want to allocate too much money, only to find out that you’re not seeing the results you expected. On the other hand, you also don’t want to spend too little and not see the impact you hoped for. By being realistic, you can ensure that you’re allocating the right amount of money to your digital marketing efforts in order to get the most out of your budget.
Here’s what we recommend: make sure to consider all of the factors involved in each activity, such as labour, materials, and other costs. This will help you create a better digital marketing strategy along with how to allocate your resources accordingly.
Be Very Thorough in Knowing Your Audience
At this point, you know how vital it is to know who your target market is as you create your digital marketing strategy since this will help you determine which channels to use, what type of content to create and so on.
When you understand your target market, you’re in a better position to create content that resonates with them, helping you establish your brand, attract more customers and increase sales.
Keep Your Goals in Mind
As you execute your digital marketing strategy, it can be easy to lose track of the goals you’ve set. This is why you’ll need to constantly keep your goals in mind when taking on your marketing deliverables. Even as you develop your digital marketing strategy in the future, it’s paramount that you don’t lose sight of your goals.
Make sure that any new platforms or strategies you adopt will help you achieve your desired outcomes. Otherwise, you may be wasting your time and resources.
By aligning your goals with your digital marketing strategy, you can ensure that your digital marketing initiatives and efforts are effective and on track. Furthermore, you can also use this information to make changes to your strategy as needed.
Stay Up to Date on the Latest Trends in Your Industry
Digital marketing is constantly evolving and the same can be said for the industry of your business. In order to be successful, it’s important to stay up to date with the latest trends for both digital marketing and the industry of your business. By keeping tabs on the latest digital marketing techniques that are prevalent in your industry, you can ensure that your campaigns are always using the most effective strategies. Additionally, being on the lookout for new trends and being an early adopter will help you stay ahead of your competition.
Be Prepared to Adapt to Change
Because the digital marketing landscape is constantly changing, likewise your industry is as well. It’s important to be prepared to change your strategy along the way. By being flexible, you can adapt to your turbulent industry or the ever-changing digital world and continue to drive results.
Getting started with your digital marketing strategy template is a complex process. But once you have established it, you can set your business up for success.
By following the steps we’ve outlined in this article, you can create an effective digital marketing strategy that will help you reach your target market, drive your desired conversions, seamlessly execute tactics outlined in each marketing plan for your channels and eventually grow your company or business.
If this is too much work, schedule a FREE session with us today!
We can provide you with a customised digital market strategy that will help you generate leads, drive repeat business and ultimately increase sales.