Frase VS Surfer SEO Which is Better?

Surfer SEO vs

Stop struggling with SEO content.

Avoid spending hours trying to find the right keywords or content ideas for your next blog post or website.

With the help of Frase and Surfer SEO, you can rank higher in search engine results pages (SERPs), driving more traffic to your website. Higher rankings mean more potential customers finding your site, and ultimately converting into paying customers.

Keep reading to get started…

Why the Need for SEO Tools?

First of all…why do we even need content optimization tools? Particularly, SEO tools?

Well, you may use SEO tools to see which new and existing keywords your rivals are ranking for. You can then add these phrases to your own list, utilise the tools to find related keywords, and even consider entering new markets.

In a nutshell, Search Engine Optimisation tools will allow you to discover words you never considered before. They’ll produce related terms and alternative spellings that may be used in a variety of materials.

Additionally, these tools include competitor analysis which is one technique to locate your competitors. Another approach to these tools is to figure out which keywords your site is currently ranking for, where you’re ranked, and which ones may use a boost.

But we personally opt to locate keywords using SEO tools to find terms that:

  • Your site is already ranking for but still needs some added optimisation to make a huge difference.
  • Your site is ranking for but you don’t want to rank for, so you can move these from your strategy.
  • Keywords you are performing well on and that present variation that is worth targeting.

However, despite the advantages that these tools have, there are a variety of SEO tools on the internet. Each tool has its own set of features and when it comes to SEO, where it’s provided, each tool performs according to its capabilities.

What Is Frase? Home Page

Learn more about

Frase is a tool that may assist you with improving your SEO and user engagement by finding content suggestions that address the inquiries your audience has about a certain topic.

But how does this differ from other tools that help with your SEO?

Well, let’s take a look at one’s content workflow first, which might look like this:

  • Decide on a topic and find the main keyword.
  • Manually input the keyword into Google.
  • Look at the top 10 competitors – view the title tag and meta description, and then click through every page to see what their structure is like to get a baseline.
  • Go to Quora, Reddit, and relevant forums to find questions people are asking.
  • Review the Google results for people also asked and related queries.
  • Compile the data and plan your content outline.
  • Write and publish.

To do all of this for a typical post of 1,500-2,000 may take about 3-4 hours or even more. That is an awfully long time.

With Frase, content creation may speed things up. This tool offers various features such as a paragraph rewriter and even a content analytics tool.

What Is Surfer SEO?

Surfer SEO Home Page

Learn more about Surfer SEO

With the aid of data-driven analysis, Surfer SEO is a tool that will assist you to boost your on-page optimisation. It’s one of the many SEO tools we use when developing websites for our clients.

Because it is comparing your individual keyword or phrase to the top page ranking for that term, a data-driven study allows you to have an advantage.

Surfer allows you to use one account for all the optimisation techniques necessary for each keyword or phrase you want to optimise for, thus eliminating any confusion.

The days of optimising every page the same way are over – pages are now optimised depending on the query generated by a user.

Differences Between Surfer and Frase

While there are some similarities, there are also many distinctions.

Frase is a relative newcomer to the market – it originally functioned as a content production tool.

Surfer has been around for a little longer, but it began as a content optimisation tool first and then added its own content production program later on.

Furthermore, both have been continually upgrading their tools, and serve as excellent alternatives to other SEO tools.

So which content optimization tool is the most effective?

What are the advantages and disadvantages of using each content optimisation tool?

Which content optimisation software is the best match for your needs?

What’s the relationship between search engines and content optimisation, and which one is better?

Who Will Benefit From Content Optimization Software?

Anyone who runs a business online may profit from content optimization software.

Whether you have an affiliate blog or a store, you’ll want your material in front of the largest possible audience to sell your goods. And, if you’re working with an external content team, leveraging tools like Surfer SEO and Frase will definitely help.

Below I’m going to go through some of what each tool has to offer so you’ll be familiar with all the components.


  • Topic Research
  • Create Content Briefs
  • Create Content
  • Content Optimisation
  • Import content from URL
  • Question Ideas


  • SERP Analyser (for content optimisation)
  • Content Editor (creating/editing content)
  • Keyword Research
  • Search Engine Optimisation Audit
  • Surfer SEO Extension For Chrome


The most important factor in the ranking of your content is SEO (search engine optimisation). Surfer accomplishes this through the application of 500+ indicator variables to web page text.

The SERP analyser in Surfer helps you analyse a target keyword’s SERP in depth. You have an understanding of average word count, keyword density, page speed, and other metrics after this breakdown.

While in Frase, there is a “Topic Score” system that evaluates your page’s material against those from search engines and also provides an average competitor score based on your topic and keywords. If you’re using Frase, aim for a higher ranking.

Choosing Competitors: An Overview

Choosing the incorrect rivals may have a significant impact on whether or not your content is found in search results.

The following are the search results for the term “best shoes for bunions” from each tool, as well as Google’s organic search results.

The advantages of Surfer are that they can get the correct answers in the appropriate locations to match the SERPs. Frase is closer, but they are not in order of the SERPs.

Actual Search Results

  • Prevention
  • Healthline
  • Healthy Feet Store
  • NY Mag
  • Lucky Feet Shoes
  • OrthoFeet
  • Barking Dog Shoes
  • Family Footwear Center
  • Women’s Health Mag

Results of Surfer SEO

  • Prevention
  • Healthline
  • Healthy Feet Store
  • NY Mag
  • Lucky Feet Shoes
  • OrthoFeet
  • Barking Dog Shoes
  • Women’s Health Mag
  • Family Footwear Center

A list of phrases

  • Prevention
  • Healthline
  • NY Mag
  • Family Footwear Center
  • Women’s Health Mag
  • Healthy Feet Store
  • Very Well Fit
  • Lucky Feet Shoes
  • Barking Dog Shoes
  • OrthoFeet

Surfer SEO Overview

The Search Engine Optimisation features for Surfer SEO have been around for quite some time and are recognised for their ability to actually help businesses rank higher as the tool actually helps individuals craft high quality content.

Through Surfer’s content editor, writing content that is optimised can easily be done with the help of relevant keywords from your competitors content, along with the ideal number of headings and more that add up to a content score. This content score is a guiding meter that helps you determine if your content is of high quality and relevant enough.

Essentially, Surfer SEO’s purpose is to provide you with a framework for optimising your content. These standards are sharable, so everyone on your team can participate.

Surfer focuses on the technical aspect of SEO writing rather than following the “write what your audience wants to read” paradigm. This makes Surfer perfect for high-level SEOs.

With this, Surfer may help you figure out where your content is performing well or if your content is failing to meet the ideal standards. It allows you to examine how this information looks in context, allowing you to have a more holistic view of the domain.

Topic Modeling

Content Editor tool provides you with relevant keyword, Surfer includes a Google Docs connection and Content Editor lets you model content for your website

Surfer’s Content Editor tool was designed to let you create and model content for your website. It gives a list of competitors and their content providing you with relevant keyword suggestions to help you develop material around those themes.

In the editor, you’ll be able to see a sample of each keyword’s usage. Then, if you don’t want to keep any of the irrelevant ones, you may clean them up. You may also include questions that people often ask in your document using this feature.

What’s great is that Surfer SEO does have a browser plugin that automates the time-consuming job of maintaining your website’s backlinks. It also includes a Google Docs connection, allowing you to utilise all of Google Docs’ editing and sharing capabilities without having to create a new document. If you’re working with an external content writer, this may be useful.

Content Strategy and Planning

Surfer SEO can help with content planning, add a keyword into the content editor to get suggestions and use the suggested content as a guide

For longer-term content planning, Surfer SEO can assist in this aspect. Simply input a keyword into the content editor, and it will create a list of material suggestions with their main and secondary keywords, allowing you to see which topics you can create content about.

You may also establish new content clusters with internal links around any particular topic. This will raise the authority of your domain and encourage more people to visit it.


Surfer SEO is simple to use, easily come up with a content template of keywords and any business' content team can learn Surfer SEO

Overall, the content editor in Surfer SEO is simple to use for generating a list of keywords and questions that are beneficial when it comes to producing your content.

Frase Overview

Frase is a newer tool than Surfer SEO, but it was initially built as a content production software and is entirely optimised for this purpose. Before choosing between Surfer and Frase, let’s look at what Frase has to offer.

Topic Modeling

helps organise the content production process, assists in generating content briefs and offers a People Also Ask feature

Frase is an excellent tool for organising your content production process, generating content briefs, and conducting research on your topic. It not only gives you a list of keywords to include but also offers suggestions for questions to ask in order to create SEO optimized content such as a blog post.

Frase also has a feature that allows you to search Google’s People Also Ask for queries. These are gold mines when it comes to learning what people really think about specific topics rather than what businesses have written about them.

The major distinction between Surfer SEO and Frase is that the latter allows you to create content more quickly. The program displays a longer example of how your competitors use keywords and content when you choose a keyword. This permits you to incorporate material from various locations into your structure before editing it to make your own.

This might be a helpful technique if done correctly since it reduces the amount of time and effort needed for your topic research. However, you’ll need to be mindful when using Frase as you don’t want to end up duplicating your rivals’ work if you simply follow Frase’s findings.

To differentiate oneself from the competition, you’ll need to go above and beyond and conduct research in order to provide value to distinguish yourself. You’ll be able to better understand the user’s objective and needs as a result of this approach.

Content Strategy and Planning

Frase offers Frase Questions to find topics in advance, to use Frase questions enter your keyword into Frase Questions and you can opt to use the SEO add-on for $35 per month

Frase offers a content planning or strategy tool known as Frase Questions to help you find topics. To get a list of questions and the sources for them, enter your keyword into Frase Questions. The SEO add-on, which costs an extra $35 per month, also shows search volume.


take the time to go through Frase and its features, easily add information to your content brief and Frase does not have a Google Docs extension

Frase isn’t the most intuitive program to operate, at first glance. It takes a little exploration to discover everything you need. It’s not difficult to figure out, but it does require some study.

Simply scroll through the tabs to get a look at your topic score, frequently asked questions, and relevant content including your target keywords.

It’s simple to add information to your content brief and modify it. And one useful feature is the fact that Frase has separate tabs for the brief and the actual material. The brief may be developed, secured, and the content writer will produce the material on a different tab.

Frase has a number of benefits, but it also has certain shortcomings. One disadvantage with Frase is that it sometimes includes single letters into complete keywords.

Every time you type the word “blogs,” the term will be added. It seems to be somewhat slower as well, although the difference isn’t significant.

Another disadvantage to bear in mind, particularly if you’re working with other individuals, is that Frase does not have a Google Docs extension. You’ll need to maintain two documents for each piece of content if you want to use Google Docs.

Frase vs Surfer SEO Pricing and Plans

The Frase vs. Surfer SEO pricing is quite comparable. The basic edition of Frase is less costly than Surfer SEO’s more powerful package, and the latter is more expensive. For enterprises, the two are almost identical.

Basic Plans

The basic plan of “Surfer SEO,” which includes 25 queries, or new documents, on the content editor, costs $59 per month. Each day you’ll get 15 SERP analyser tools to investigate your competitors’ results.

For $44.99 per month, Frase offers a basic plan with 30 document credits and pre-built content templates that are ideal for small businesses.

Premium Plan

The subscription fee for SurfSEO’s Professional plan is $99 per month. It includes 100 content editor queries each month, as well as 50 SERP analyser, queries every day.

The Premium Plan from Frase is the most affordable at $114.99 per year and includes unlimited document credits. You’ll also be able to work with two other people on the backend tools, which will give you personalised content elements.

Business Plans

The two editors are almost identical in terms of cost, with Surfer SEO costing $199 and Frase costing $199.99. For organisations that want extra features, Frase provides them at a premium price.

Final Discussion: Surfer SEO vs Frase

So, we’ve come to the end of our Frase vs Surfer SEO comparison. Let’s go through the best aspects of both. A portion of Frase makes it significantly superior to Surfer SEO when it comes to doing research and creating a content brief. However, if the writer fails to thoroughly check their outputs, they will wind up with spun articles that are useless to the company.

The Surfer content planning tool enables you to quickly establish topic authority-based content clusters. It’s also useful for assessing and improving the performance of your website in a matter of minutes. According to some users, Surfer SEO loads somewhat quicker than Frase.

Surfer vs Frase is a tough call. Both are fantastic tools for optimising your website, and they’re both quite affordable. You’ll have to spend some time learning how to utilise both, but the investment is definitely worth it.


Surfer SEO and Frase are excellent search engine optimization tools. Surfer is the way to go if you only have one budget since it can do so much. Whether your want to redo existing content and transform it into SEO optimized content or simply look at your competitors content, Surfer can help. However, if all you want to do is create content, Frase is your choice.

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Which one do you think is better? Have you tried both? I’d love to hear your thoughts!