LinkedIn Marketing Tips for Melbourne Businesses

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Are you an entrepreneur or business owner struggling to stand out in the ever-crowded marketplace?

With so many other businesses vying for their customer’s attention, you need to make sure that your digital presence stands out from the rest – and what better way to do this than by making use of one of the most robust networks for professionals around?

In this article, we’ll look at how LinkedIn can help get your company noticed and bring in new customers. Plus, we’ve even thrown in some tricks and tips for those who want to take their strategies further.

Let’s get started…

Why Use LinkedIn for Marketing?

We all know that LinkedIn is a great place to make connections and build relationships with other like-minded entrepreneurs, but did you know it can also be used to help drive sales and increase brand awareness? By leveraging the power of this platform, you could find yourself strategically connecting with a global audience in just a few clicks!

LinkedIn offers a variety of ways to reach potential customers such as through sponsored content or simply through organic posts. It also provides tools such as analytics and insights that can help you measure the success of your campaigns.

With its range of powerful features and capabilities, LinkedIn marketing is an invaluable asset for any business looking to expand its presence online or reach new customers.

When utilising this social media platform effectively, companies can maximise their return on investment (ROI) while building strong relationships with prospects and customers alike.

Let’s explore how LinkedIn marketing can give your business a competitive edge.

Lead Generation

generate leads through sponsored content, establish rapport with prospects and effectively target your content to your audience

Apart from organic posts, brands and businesses can utilise LinkedIn ads.

For instance, with sponsored content, companies can reach their targeted audience and generate leads, allowing them to maximise ROI while still achieving desired results from campaigns launched through this platform.

Increased Visibility

LinkedIn has over 875 million users all over the world, businesses can use LinkedIn to create company pages and leverage several strategies targeting your audience

LinkedIn is an invaluable tool for businesses looking to expand their reach and increase visibility. As mentioned by LinkedIn, it has over 875 million users from all over the world, serving as a great platform to promote brand awareness, build relationships, and acquire new customers. Thus it is one of the largest professional networks in the world.

Businesses can use LinkedIn to create company pages that showcase their products and services while providing insight into their company culture and values. This is a great way to make a good first impression on potential customers and partners, as well as build an engaging presence for the company itself.

Through the implementation of effective strategies for engaging target audiences on LinkedIn businesses are able to create strong relationships which will help boost visibility, leading more potential customers towards them. Making the platform the most ideal professional social network.

Establishes the Credibility of Your Business

share posts about your recent accomplishments, post about customer reviews to build credibility and create your own LinkedIn group and participate in it

Establishing a credible and trustworthy business is essential for success, and LinkedIn can be a powerful tool to help build your business’s reputation and credibility. After all, one of its greatest assets is the ability to connect with potential customers and partners. This is one of the many reasons why businesses and brands invest so much in their LinkedIn marketing strategy as the platform provides true and genuine credibility.

Apart from showcasing your products and services, your business can share posts about your recent accomplishments and milestones. You can also include posts surrounding customer reviews and testimonials on your page, which helps build trust with potential customers.

Finally, you can create your own LinkedIn groups and participate in conversations, which will help create professional relationships that can lead to more business opportunities. Doing this allows you to grow your customer base and ultimately be successful with LinkedIn marketing.

Which Businesses Are Best for LinkedIn?

Businesses of all sizes and industries can benefit from using LinkedIn as a marketing platform. Small businesses, startups, and entrepreneurs are particularly well-suited to take advantage of the powerful marketing capabilities that the platform offers.

Companies and brands can provide relevant information for potential customers to better understand what the business is all about.

Corporations and large enterprises can also benefit from the expansive capabilities of LinkedIn. Through the use of its ad targeting features, companies can reach their desired audiences with precision and craft strategies tailored to specific markets.

Furthermore, businesses of all sizes can take advantage of sponsored content, influencer marketing and analytics tools to maximise ROI and measure success.

LinkedIn Marketing Tips for Melbourne Businesses

We’ll now move on to discuss and break down our top LinkedIn marketing tips that businesses and companies can start implementing to see results.

Create a LinkedIn Company Page and Optimise

select a profile photo and cover photo, include a company URL and add relevant details about the company

Similar to Facebook marketing, creating a LinkedIn business page is an important step for any company that wants to reach potential customers, partners, and employees. It allows you to share your company’s story and products with the world in a professional manner.

To get the most from it, you need to optimise your business page properly. Here’s what you need to optimise your company page.

The first step is to select a profile photo and cover photo. These images should be clear and branded to your company, so visitors will immediately recognise who you are. You can also include a company URL for your website in the Website section of your page and add a company description.

LinkedIn Company Page Set Up Details

You should then ask current employees to add your company as their employer on their personal LinkedIn profiles. This will create a more professional and trustworthy appearance for your business.

Finally, make sure to share your LinkedIn business page with potential customers or partners you meet. You can also post links to the page on other social media channels like Facebook or Twitter. This will help you reach a wider audience and increase engagement.

Create Engaging Content That Resonates With Specific Audiences

don't just push for sales with your content, create useful or educational content and identify the type of content your audience wants

You’ll want to focus on content marketing that brings value.

What do we mean by this and what does this look like?

Well, we know for a fact that creating engaging content is key to any successful LinkedIn marketing campaign. So instead of just pushing sales messages, businesses should focus on creating educational and informative content for their target audience or at least lead them to where that useful content is.

This type of content will help build trust with prospective customers and can also increase brand awareness. This would result to encourage more people to interact with your business page and become familiar with your brand.

The following are a few examples of companies and their posts that are highly useful to their targeted market.

Arrow Transport Logistics & Quarantine Services

Arrow Transport Logistics & Quarantine Services' Post

Hodges Real Estate

LinkedIn post from Hodges Real Estate

Carroll & O’Dea Lawyers

Carroll & O'Dea Lawyers' LinkedIn Post

You can also share job posts such as the one below:

Chefgood's LinkedIn Job Post

Chefgood keeps it simple but exciting. Notice how the company used emojis and highlighted that they’re hiring using upper case letters.

Take note that there are other types of content that you can share, some of them are:

  • Articles
  • Videos
  • Images
  • Documents
  • Events
Different Types of LinkedIn Posts

With these different types of posts, it’s worth noting that you need to add the right hashtags to help you increase your reach and mention the right contributors to the posts you share from others.

Share Relevant Industry News, Updates and Trends as Part of Your Strategy

discuss the latest trends that impact your business, publish your insights about relevant industry news and post updates that your audience will be most interested in

Sharing relevant industry news, updates and trends on LinkedIn is an effective way to help your brand stay ahead of the competition and make sure that you stay top-of-mind with potential customers.

And since LinkedIn has become a popular platform for thought leadership content where professionals share their insights and knowledge on topics relevant to their industry or profession, it’s also helpful to have your team members pitch in their thoughts and insights on specific topics and news for thought leadership content as this shows that your business is in touch with developments and can be a great way to boost your profile and garner more followers.

Thought leadership content can be anything from blog posts and articles to videos, or even infographics. It’s important that the content is well-written, informative, and adds value to the reader.

APL Logistics

APL Logistics' LinkedIn Post

Harcourts Real Estate

Harcourts Real Estate's LinkedIn Post

To get started, either create your own content based on the latest developments in your industry such as the examples above or follow popular industry publications and share their articles on your LinkedIn feed. You can also keep an eye out for interesting stories from other influential accounts, as well as any new research or reports that have been published in your field of expertise.

Also, be sure to set aside some time each week for researching new developments and writing your own content about relevant industry news and trends. Doing this will help you establish yourself as a credible source of information on the topic, and can also help foster business relationships with other thought leaders in the field.

Develop a Consistent Posting Schedule for Maximum Engagement

identify the most ideal time to post, plan your posts accordingly to optimise results and sticking to a schedule can build anticipation

Part of any social media marketing strategy is a posting schedule.

Developing a consistent posting schedule is essential in order to achieve maximum engagement on social media platforms. By setting a regular cadence of content that is tailored to the interests of your target audience, you can ensure that your content will be seen by the right people at the right time.

Having a regular posting schedule also helps build relationships with customers and prospects as you are consistently providing them with valuable content. You’ll want to consider the best times to post based on your audience, so businesses should plan their posts accordingly to optimise for results. For instance, your business may be located in Australia but the majority of your audience is in New Zealand or your sales are mostly coming from the U.S.

Focus On Building Relationships Rather Than Just Selling Products or Services

this helps build an engaged community, the community you've built can provide valuable insights and your community can easily become loyal customers

Building relationships with customers is just as important, if not more important than selling products or services. This is why many successful marketing strategies today are developed to build relationships with customers. This is especially true when it comes to social media marketing and LinkedIn in particular.

When businesses focus on building relationships with their target audience, they are able to create an engaged community of potential customers that can provide valuable feedback and insight.

Plus, customers who are engaged with a brand are more likely to become loyal and lifelong customers. Through engaging content and staying helpful, businesses can create relationships with their target audiences that will last long after the initial sale has been made.

Leverage LinkedIn Advertising

utilise Linkedin's targeting capabilities, keep ads short and attention-grabbing and test different versions of your ad

Using LinkedIn Ads can be a great way for businesses to increase their reach and tap into new audiences. Companies can create targeted campaigns that reach potential customers more effectively than ever before. These ads allow businesses to target consumers based on specific interests, job experience, demographics, and more, which means that businesses can ensure their ads are seen by the right people, increasing their chances of reaching potential customers.

LinkedIn's Campaign Manager

We’ve listed several tips that you can implement when using LinkedIn’s paid advertising platform.

Select the Audience That Is Most Likely to Be Interested in Your Offer

Utilising LinkedIn’s ad targeting capabilities is an essential part of achieving success when it comes to LinkedIn advertising. With the ability to target users based on their job experience or interests, you can create highly targeted campaigns that will generate more leads and conversions.

Leveraging this feature of LinkedIn’s platform can effectively reach potential customers that otherwise may be hard to target with other digital marketing strategies.

Keep Ads Short and Attention-Grabbing, With a Clear Call-To-Action

Since advertising is an important tool for a business when it comes to reaching out to potential customers and drive sales, companies need to create ads that are short, attention-grabbing and have a clear call to action in order to be successful.

Ads that are concise and to the point also ensure that they won’t seem repetitive or tiresome for the viewer. Additionally, long ads can be harder to remember, as there is too much information for the viewer to recall.

On the other hand, having ads that are attention-grabbing is incredibly important. Ads should be visually appealing with vibrant colours (if applicable), have interesting graphics, and catchy headlines that draw the viewer in. You also want to include short targeted messages to ensure they’re speaking directly to the people most likely to be interested in them.

Make Sure the Headline Clearly States What You Are Offering

When writing clear ad headlines, it is important to keep them concise and straightforward. Make sure that your headline accurately reflects the content of your advertisement and conveys its main message quickly.

Focus on one key benefit or feature that you want to highlight in order to draw attention from potential customers. Use action words such as “try”, “get”, or “discover” in order to encourage readers to take action.

Test Different Versions of Your Ad to See Which Ones Perform Best

When working with LinkedIn ads, it’s important to test different versions of ads. This allows you to see which version works best and adjust accordingly. Taking advantage of this approach can save time and money while still achieving success.

Set Budgets for Each Campaign According to How Much You Can Afford

Setting budgets for each campaign is a critical step in ensuring that businesses can maximise their return on investment (ROI).

When it comes to setting budgets for campaigns, businesses should consider the amount of money they can reasonably afford to invest in each campaign. They should also take into account factors such as their desired ROI, the target audience for the campaign and other relevant factors that can impact the performance of the campaign.

Monitor Campaign Results Closely and Adjust Accordingly

With the LinkedIn Campaign Manager, you can view a breakdown of the demographics of who is clicking on your ads which can help you identify what kind of leads are being generated. With this information, you can make changes or adjustments to ensure your campaigns are as effective as possible.

And because LinkedIn advertising requires effort and expertise, you can leave the heavy lifting to us. Simply book a FREE 30-minute strategy session today!

Leverage Influencer Marketing

companies can tap into their network of followers, businesses can gain access to new potential customers and influencers can help you build brand awareness

One powerful LinkedIn marketing strategy for businesses is influencer marketing. This is perfect for companies looking to build relationships with key decision-makers or to build brand awareness. By working with influencers who already have an established presence on the platform, companies can tap into their network of followers and gain access to LinkedIn users who can be considered as new potential customers.

Influencers can also provide valuable insights into current trends and topics that can help businesses on how to approach their targeted audience.

Take Advantage of LinkedIn Groups

learn from existing groups, start your own LinkedIn groups and stay active on the groups

LinkedIn is the ultimate go-to professional networking tool for individuals, organisations, and companies alike. And LinkedIn Groups are an especially valuable resource for anyone looking to make connections.

When individuals join LinkedIn groups, users can learn more about relevant topics, share insights and experiences with other members, and ask questions to gain valuable advice. So these groups are not just a place to offer job postings and networking events that can help job seekers, rather there are groups that help individuals to further strengthen their skills, knowledge and expertise.

And so, we believe that creating your own LinkedIn Group is another great way to maximise the potential of the platform. It allows you to create a specialised group around a shared interest, such as an industry or type of business and allows other users who share a similar interest to cultivate meaningful dialogue and gain insights.

Aside from providing a platform to share content, promote job opportunities, and network with industry professionals, creating a LinkedIn Group offers other benefits as well. It allows you to connect with others on a more personal level, wherein your company offers valuable advice and ideas that can be difficult to obtain otherwise.

Additionally, building relationships within a LinkedIn Group can open up opportunities to collaborate and potentially even create strategic partnerships.

Here are two groups that we found to be helpful to their target market:

Python Developers Community

Harvard Business Review Discussion Group

Harvard Business Review Discussion Group

Track LinkedIn Marketing Performance Metrics with LinkedIn Analytics

monitor and assess different variables, understand the data collected and take the time to develop a strategy for your next steps

Tracking performance metrics is an essential part of any successful marketing campaign. When monitoring and assessing different variables, marketers can identify areas where their campaigns have been effective or unsuccessful, allowing them to make informed decisions on how to optimise future strategies.

Let’s take a little bit of a deeper dive.

Performance metrics that are commonly tracked include the number of likes, shares, impressions, click-through rates (CTR), cost per click (CPC), cost per acquisition (CPA) and conversion rates. Through the data collected, marketers can measure the success of which campaigns are delivering the most engagement and sales. These metrics provide useful insights that can be used to refine factors such as budgets and messaging for future campaigns.

Furthermore, tracking performance metrics over time allows marketers to determine if changes have had a positive or negative result, allowing them to make more informed decisions on optimising campaigns and other LinkedIn marketing efforts. For instance, marketers can track ad spend across digital channels and compare it against the results achieved in terms of engagement or conversions. This data can then be used to adjust budgets and refine targeting to generate further success.

Conclusion

All in all, LinkedIn is an incredibly important platform to use for marketing your business. Whether you’re a B2B or a B2C, a large-scale enterprise or a family-run company, LinkedIn has something to offer everyone.

With the help of proven strategies and tactics mentioned above, you’ll be on your way to take your marketing efforts to the next level. You’ll have more conversations and fewer cold calls and better relationships with your customers and prospective customers. Although we understand that these strategies can be time consuming to implement which is why we highly encourage you to…

Schedule a FREE session with our team today and start climbing towards achieving new milestones for your business by maximising just what LinkedIn has to offer.

Are you ready? Let’s get started!