How to do SEO for Drop shipping Stores?
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If you own a dropshipping store, you know that showing up in search results is fundamental to staying relevant, attracting new clients, and safeguarding your reputation. Thus, by optimizing your web store to be as visible to search engines as possible, you can get that much closer to reaching your sales goals.
In order to do so, you need to take full advantage of Search Engine Optimization (SEO) strategies and techniques to enhance your online presence.
Reminder: At Digital Bond Marketing, we strongly advise that you take the time to research any terms and words that you find puzzling in this guide. The terms utilized here are fundamental to achieving success in both SEO and internet marketing, so don’t hesitate to reach out to us for clarification.
What is SEO? How to Design an Effective SEO Strategy
Whether you’re tech-savvy or not, you’ve probably run across the term SEO many times on the internet or even in real-life conversations. It’s the process of increasing traffic to your website by improving how high up your pages appear in the search results of primary search engines such as Google, Bing, Yahoo, and DuckDuckGo.
In general, you can achieve a high search engine results page (SERP) ranking by creating and posting quality content that is attractive and relevant, with both organically-included backlinks and niche keywords.
Of course, that’s a lot to consider all at once, but each of these elements plays a role in a good SEO strategy.
1. Selecting the most effective keywords
Keywords are the main component you need to consider when you think about the kinds of search queries your intended audience will be typing into Google, for example. These words target particular topics and cater to specific markets or industries. The difference between regular keywords and niche keywords is that niche keywords are designed to be more specific and attractive to a particular subset of an already segmented audience.
For example, imagine a scenario where you’re optimizing a digital marketing agency’s website. You will probably want to use the keyword “SEO services” because of its popularity. However, you might also want to include niche keywords such as “local SEO strategies,” “content optimization techniques,” and “organic search best practices,” since these can improve the relevancy of your content while also catering to a specific audience.
On certain occasions, you might even want to use spelling variations of the same general keyword. If you’re writing about co-working spaces, for instance, you could include both “co-working” and “coworking” as terms in your text.
Of course, consistency is usually recommended for better prose, but mixing things up can give you an edge in SEO. Furthermore, since Australian and British outlets seem to prefer “co-working” while those in North America tend to opt for “coworking,” including both variants can help you target a broader demographic.
Lastly, it’s important to note that keywords can be more than a single word. When they are highly specific and low-volume, these are known as long-tail keywords. This means that something like “dropshipping USA” is indeed a single keyword despite how it involves two.
2. Preparing your website for SEO
Once you’ve determined the most relevant or most popular drop shipping (and dropshipping) keywords to use, the next step is to determine how you will include them on your website. Make sure that your blog uploads the kind of content that is both meaningful for your customers and helpful for your chances of ranking highly in the SERPs.
Optimizing your content means optimizing your website’s design as well. Make sure the resolution and screen size are mobile-friendly and can be viewed comfortably from any device.
Your website should also load quickly. This will add to the overall user experience and make navigating through your site more enjoyable. Remember that some of the best web hosting providers for WordPress users can adjust better to your goals than others, so select the right one for you and your website.
3. Creating quality content
With a list of keywords and a responsive website in place, you can finally start to fill it with high-performing content. Being authentic and generating blog posts that are actually useful will be essential to keeping your audience engaged.
Some of the questions you can ask yourself about your content (both before and after writing it) include:
- Is this going to be useful?
- Is it original and engaging?
- Is it easy to read?
- Does this bring something new to the conversation?
- Are people looking for something like this?
Don’t forget that styling your content is essential as well. The title and image you choose for your blog’s posts should be intriguing and SEO-friendly. They should also be relevant and consistent, as this will help you build momentum and familiarity to climb the search engine ranks faster.
Imagine you’re in a bookstore looking for an Italian cookbook so you can try out some new recipes. You quickly scan what’s available, read a couple of book titles, and then you pick the one that appeals to you the most. Search engines work similarly. The titles and tags you select for your posts need to be concise and engaging, and they should accurately describe what your content is about.
One of the most impactful SEO decisions is the H1 tag, which is the clickable headline you’ll find on a SERP. H1 tags play a crucial role in SEO by helping search engines understand what your content is about and what the hierarchy of the information is. They also help users decide what to click on. For H1 tags to be effective, they should contain a short title that is roughly 4-6 words long. Including more than that for no apparent reason is called keyword stuffing, which the search engines may interpret as attempts to manipulate their algorithms and punish your website’s rankings as a result.
Specific sites like blogs have a hierarchy below H1 tags. For example, H2 tags are subtitles that divide each section in a blog post. These can be just as important as H1 tags since they help search engines and users find information within the post that the title may not address fully.
5. Composing solid meta descriptions
Just showing up atop the rankings may not be enough to convert a searcher who sees it into a searcher who clicks on it. There’s always going to be competition from other results. Creating a strong meta description can be a way of standing out.
A meta description is the last bit of text that begins to describe your post, and it’s only around 130-160 characters long. Thus, it’s important to tell a story about what your website or particular post is about in the most natural and attractive way possible. Not only should users find it to be interesting and attention-grabbing, but they should also think, “This is just what I’m looking for.”
If you’re struggling to come up with what to write for a meta description, a good idea is to check on the competition. Make some searches yourself and see what is trending. At the end of the day, you’re in a popularity contest for the user’s attention, so you should get insight into what they’re used to seeing.
Remember that meta descriptions are not always done on a hunch with guesswork. There are heaps of SEO tools that can help you make informed decisions, and there are also SEO experts (like us) who can help you nail down your strategy.
6. Using backlinks as a vote of confidence
Backlinks take you from one website to another, and they’re also one of the most important elements for improving your positioning in the ranks.
Think of it this way: if other websites incorporate links to your dropshipping site in their own content, this will demonstrate to search engines that your content is valuable and trustworthy. That said, in order for other websites to go out of their way to incorporate links to your site, your content has to be good enough for it to make sense.
Keep in mind that not all backlinks weigh the same on the SEO scale. By default, all backlinks are do-follow unless they are specifically made no-follow, meaning you don’t vouch for their source and you don’t endorse them editorially. There are also manual backlinks that require you to reach out to a website or influencer to request a collaboration, as well as natural backlinks, which are given freely by users who genuinely find your content valuable and high quality.
No matter the type of backlink strategy you end up with, the credibility of your dropshipping site depends on the quality of the content it puts out. If your site gains natural endorsements, it will help you land higher on the SERPs and vice-versa.
7. Creating a sitemap
Sitemaps are the charts that search engines use to navigate a website’s content to index and understand its structure. A good sitemap will increase the visibility of a website by ensuring that search engine bots can efficiently crawl, discover, and index all relevant pages. To create a sound sitemap for your dropshipping website, you can do it manually, or you can use a generator tool.
Book a Free Consultation with SEO Experts!
You’ve probably realized by now that SEO success—and the revenue that comes with it—is about being specific and consistent.
If you’re looking for a new SEO solution for your business, get in touch with Digital Bond Marketing, Melbourne’s premiere online marketing company for search engine marketing, CPC, and SMM. Contact us now so that we can work to find a unique and consistent strategy best suited for you and your business—and watch us turn your ideas into profit.
Get your free consultation today, and let’s turn one-time buyers into lifelong clients.
No hidden agendas. When we say free, we really mean it. After 30 minutes of your time, you’ll come out of the meeting with a solid strategy designed to elevate your business.
Give us a call today at 03 8594 1498.
