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Have you ever come across a blog post or article that dishes out the best resources for you to learn about a specific topic in your chosen niche? And each link is a cornucopia of insight and knowledge?
These are what you call Link Roundups.
To put it simply, Link Roundups are weekly or monthly curated content about a specific topic. This can be any niche under the sun! For example, a blogger in the digital marketing niche can post a weekly roundup of high-quality and information-packed articles about a topic in digital marketing. Their readers will then have a selection of links to choose from, this will then take them to another blogger’s site to read their awesome content.
So on to the question:
Well, when a fellow blogger or content creator posts a round up of the cream of the crop content out there with yours included, there’s no doubt their loyal readers will click on your link and have a read themselves. And thus, giving your page more traffic and gaining new readers on your blog.
Having your content featured in a roundup by a trusted website is the dream as this builds high quality traffic and a strong relationship with other content creators.
Sounds pretty simple but it takes effort. So let’s talk about how you can make this happen!
Put Out High Quality Content
Think of this, you wouldn’t want to end up reading a lacklustre article from a Roundup! This not only decreases trust towards the author but the author loses an opportunity to garner a larger following.
So, content creators who put out weekly or monthly roundups don’t just select whatever content is out there. They choose the best of the best!
And for you to be featured, you need to create content that makes an impression and is chock-full of information. Allow yourself to step back and really take a look at your content, is it worth a feature in a Roundup? Is it compelling? Does it give value to the reader?
True enough, this first step is often overlooked but is extremely crucial in having your content included in a Roundup and most importantly get that traffic!
You need to keep in mind that the first impression isn’t on your landing page but rather on your blog post, case study, infographics, etc.
Join the Right Link Roundup
Once your content is on-point and looking good, the next step is searching and joining the right Link Roundup! This might not sound as exciting but doing this part of the process right will pay off big time.
To start, you need a spreadsheet. This is where you’ll track the websites you’re reaching out to, their contact information, and the communication status or progress.
Keeping track and organising all this information is VERY important.
Now, on to the search!
When searching on Google, you need to make sure you’re using the advanced search operators to narrow the results.
Not all Link Roundups will have the same name, so you need to make search variations such as:
“Keyword” + “link roundup”
“Keyword” + “weekly roundup”
“Keyword” + “weekly link”
“Keyword” + inurl:roundup
“Keyword” + intitle:roundup
“Keyword” + best posts of the week
“Keyword” + best blogs of the week
These variations might be slight but trust me, they yield different results.
Do keep in mind while you’re on the search, ensure that the website is still actively doing Link Roundups, otherwise you’ll be wasting your effort in reaching out and pitching your content.
To avoid inactive websites, go to your Google search, click on the “tools” button and narrow results to “past month”.
Believe it or not but Twitter is quite a good place to find Link Roundups!
Simply head on over to the Twitter advanced search page to get started. This gives you a wide range of options to narrow down your search. Pretty nifty!
SEARCH YOUR FAVOURITE WEBSITES
Here’s the thing, not all Link Roundups will be called “Link Roundups”. Different websites like to coin their own Roundups to put their unique spin on it. These can range from “The Daily/Weekly Buzz” to “Monthly Review”.
So, visit your favourite website that’s within the niche you’re writing about and see if you can spot Link Roundups. You can also do a site search like:
“weekly” + site:favoritesite.com
“Friday” + site:authoritysite.com
“Best posts” + site:industrysite.com
Pitching Your Content
Already got your full list of websites with active Link Roundups? It’s time to pitch your content!
Again, make sure to track the websites or authors you’ve already contacted to ensure you don’t send your pitch twice. Then, ensure you send to the appropriate contact information.
Okay, now to the pitch itself.
You need to sound genuine and not spammy. In order to do that, you need a personalized yet short and straight to the point pitch. A little something like this:
Hey [insert name]!
I really enjoy your weekly marketing roundups. I just published this piece of content that I think would be perfect for your “advanced tutorials” section. [link to content]
It’s a detailed guide that includes a step-by-step process on how to do XYZ.
Let me know what you think! I’d be happy to share your roundup on my social media platforms. Thanks for the consideration!
You can easily pitch your content in just a few lines, so make it count! This message is a great way to initiate communication and once you’re featured, it’ll be a whole lot easier to communicate with that person in the near future.
And there you have it!