How To Increase Conversion Rate on Facebook Ads?

How To Increase Conversion Rate on Facebook Ads

Alright so you’re looking for how to Increase Conversion Rate on Facebook Ads?

You’re throwing a lot of money at Facebook ads, but not seeing the conversions you want.

Don’t worry, you’re not alone. A lot of people make mistakes when launching Facebook ads. But we can help you with this problem!

Facebook ads can be extremely profitable, but only if you do them correctly. We want to help you increase your conversion rate so that you can start making more money from your ads. We know what works and what doesn’t, and we want to share our knowledge with you.

With the right tips, you can turn your Facebook ads into a successful marketing tool.

Let’s get started…

Defining Facebook Ads

Facebook ads can do wonders for any business or brand, you can reach a large audience with your ads and advertisers can leverage various targeting options

Facebook ads can do wonders for any business or brand. From increasing your online presence to informing your audience about a new product, garnering more leads, driving more sales or email subscribers, the list goes on. Facebook ads can help you with a specific campaign to drive enough conversions that bring a favourable outcome.

All in all, Facebook ads help you to reach a large audience with your marketing message. You can target Facebook users based on their interests, demographics, and even their behaviour. And you can choose to show your ad to people who are already fans of your page, or to people who have never heard of your company before.

Facebook Advertising For Conversions

your ads should always reach the right audience, you can reach a large audience with your ads and advertisers can leverage various targeting options

When it comes to Facebook ad campaigns, conversion rate is one of the goals that most brands and businesses establish. If you want to see real results from your advertising efforts, you need to make sure that your ads are driving people to take action. That could look like getting them to click on your ad so that they will be directed to your landing page and opt for your offer.

There are a lot of things you can do to improve your conversion rate on Facebook ads. One of the most important is targeting the right people. You need to make sure that your ad reaches the right audience, and that they’re interested in what you have to offer.

Another important factor is the design of your ad. You need to make sure that it catches people’s attention and encourages them to take action.

But before you can do any of these, you first need to understand the average conversion rate for your industry.

Standard Conversion Rates To Aim For

Conversion Rates For Each Industry

Given the data from Statista, we can see that conversion rates will vary for different industries.

Food and Beverage comes at the top with a standard of 4% and home furniture ranks the least with a conversion rate of 0.7%. With this, businesses and brands need to be aware of their respective conversion rates, particularly when it comes to Facebook ad conversion rates so that businesses can adjust their strategies accordingly.

Reasons Why Your Facebook Ads Aren’t Converting

Your Ad Targeting Is Wrong

you may not be targeting the right people, you have selected the wrong targeting options, the viewers of your ad are not your target audience

You may not be targeting the right people with your ads, so they’re not seeing them or they’re not interested in what you have to offer. Additionally, you may have selected the wrong options that make up your audience.

Your Ad Design Is Poor

your Facebook ad may not be attractive enough, the design of your ad doesn't seem to be relevant and the colour scheme of your ads isn't ideal

Your Facebook ad may not be attractive enough to encourage people to take action. Moreover, the design of your ad doesn’t seem to be relevant to your targeted audience. For example, the colours of a business’ ads may be too bright or too dull for the industry that it is in, which loses its credibility.

Your Landing Page Isn’t Optimised

the landing page you have isn't encouraging enough, you can't just expect people to know what to do and guide your audience as to what they should do

The landing page that you have created may not be encouraging people to buy what you’re selling. You can’t just expect people to know what to do when they arrive on your page. They need to be guided and informed as to what they should do.

You’re Using the Wrong Ad Types of Facebook Ads

using the wrong ad type is highly ineffective, carousel ads are best for showcasing products and the wrong ad type won't be appealing to your audience

You may be using the wrong type of ad for your business, so it’s not reaching the right people or it’s not appealing to them. For instance, a carousel ad is best for showcasing products rather than collecting leads.

You’re Not A/B Testing Your Ads

always a/b test your ads, a/b testing will give you the data you need and without a/b testing you can't apply the right changes

This is one of the most costly mistakes you can make with Facebook ads. When you don’t test different versions of your ads to see which one performs best, you can’t apply the proper changes to your Facebook ad.

Offering an Irrelevant Lead Magnet

no conversion will take place with an irrelevant offer, lead magnets should be appealing to your target audience and your offers should be useful enough for your audience

One of the main reasons your Facebook ads may not be converting is that you’re offering an irrelevant lead magnet. If people aren’t interested in what you have to offer, they’re not going to convert into customers.

You need to make sure that your lead magnet is relevant to your target audience and that it appeals to them. Make sure you target the right people with a relevant lead magnet, and you should see better results from your Facebook ads.

Leaving Your Ad Without Checking

always check the progress of your ads, you'd end up wasting money if you don't check your ads and you need to evaluate the performance of your ads

Leaving your ad up without checking its progress on Facebook ads manager can lead to no conversions at all. By not taking the time to ensure that your ad is working effectively, you could be wasting your money and not getting any results in return.

How to Increase Conversion Rates on Facebook Ads

In this section, we’ll go through several ways on how to optimize Facebook ads in order to gain more conversions for your business. Some of the tips and strategies we’ll go through will discuss how to rectify the mistakes mentioned above.

Target the Right People

use the right targeting options provided, understand who your customers are and make use of the data provided for your audience

When you’re setting up your Facebook ad campaign, it’s important to make sure you’re targeting the right people. You can increase your conversion rates by using the right targeting options, such as interests, demographics, and behaviours.

Targeting options in Facebook Ads Manager

You can also create custom audiences with the custom audience option so that your ads will be shown to a specific target audience. We highly recommend taking the time to understand your audience to avoid poor targeting choices. If you need help with this you can Book a FREE strategy session with us!

Custom audience section in Facebook Ads

To research your target market, use tools like the Facebook Audience Insights tool. As mentioned by Facebook, this tool will give you information about “…people connected to your Page and people on Facebook…”

So no matter how compelling your value proposition is, if it’s not what your audience wants, you will not drive conversions unless you understand the audience data of your targeted Facebook users.

Once you’ve researched your target market, make sure to use the other targeting options available to you in Facebook Ads Manager.

Location targeting in Facebook Ads

For example, if you want to reach men between the ages of 30 and 40 who live in Melbourne, Australia and are interested in fashion, you can select “Men” and set “Melbourne, Australia” as your target location.

By targeting the right people with your Facebook ads, you can increase your chances of achieving a successful conversion rate.

Design an Attractive Ad

keep your value proposition concise, feature social proof like customer testimonials and leverage video ads and use actionable words

Designing an attractive ad is key to increasing conversion rates. In order to design an effective ad, you need to know your target audience and what will appeal to them.

Utilising images, colours, and written copy that are relevant to your target market can help increase the odds of your ad being clicked on. Additionally, keeping your ad copy brief and to the point can also help improve its effectiveness.

Here are several other things to consider when it comes to your ad creatives:

  • Keep your value proposition concise
  • Use actionable words to create compelling ad copy
  • Your creatives can appeal to users if you show social proof like customer testimonials
  • Video ads can help present your products or brands in an engaging way

When you follow these tips, you can create attractive and highly targeted ads that will encourage more people to convert into customers.

Optimise Your Landing Page

use effective call-to-action buttons, write persuasive copy that speaks to your audience and use high-quality images and videos

High converting landing pages are an important part of any Facebook Ad campaign. When you optimise your landing page, you can increase your conversion rates and improve your return on investment. This is why many marketers will often not only focus on ads but also on the landing pages that users will interact with. Whether you’re directing your audience to simple lead form landing pages or your site to increase website traffic, optimising your landing page is necessary.

Diving deeper into optimisation, your landing page should be designed to encourage your visitors to take action. It should be easy to navigate and simple to understand, with a clear call to action included, along with a value proposition. The layout and design should be visually appealing, and the copy should be compelling and persuasive.

Furthermore, your landing page should also be optimised for mobile devices. More and more people are using their smartphones and tablets to access the internet, so it’s important that your landing page is responsive and looks good on all devices.

The team at Digital Bond Marketing can help you create a high converting landing page that will help you maximise your conversion rates and achieve your marketing goals. So make sure you take on the chance to hop on a FREE strategy session with us!

Listed below are more tips as well as a closer look at what you can do to craft the ideal landing page that helps improve conversions:

Use Effective Call-To-Action Buttons

When you’re designing your Facebook ad, it’s important to choose the right CTA button. The call-to-action button is the button that appears below your ad image. It’s the button that your audience will click on to learn more about your product or service.

There are a number of different CTA buttons to choose from, and you should select the one that best suits your ad and its goal. Some of the most popular call-to-action buttons are “Learn More”, “Shop Now” and “Download”.

When selecting a CTA button, it’s important to keep your target audience in mind. If you’re targeting business owners, for example, you may want to use the “Download” button to encourage them to download your white paper or e-book. If you’re targeting consumers, you may want to use the “Shop Now” button to direct them to your online store.

The call-to-action button is an important part of any Facebook ad, so make sure you choose the right one for your campaign.

Write Persuasive Copy That Speaks to Your Audience

In writing persuasive copy, it’s important to speak to your target audience in a way that resonates with them. You need to understand their needs and desires, and then craft your copy in a way that speaks to those needs.

Use High-quality Images and Videos

High-quality images and videos allow you to capture your visitor’s attention and keep them engaged. This is especially important if you’re hoping to persuade them to take action, such as signing up for a mailing list or making a purchase.

If you don’t have any high-quality images or videos on hand, Shutterstock offers a wide range of high-quality stock photos and videos. Another option is to add your own images or videos but edit them to look more professional using Photoshop or Final Cut Pro. This can be a time-consuming process, but the results can be worth it if you want to create a truly unique and memorable landing page.

Make Sure Your Page Is Responsive and Looks Good on All Devices

A responsive landing page is important because it ensures that prospective customers see your page as you intended, no matter what device they are using.

A landing page that isn’t responsive, might look distorted or broken on a mobile device, which could cause potential buyers to leave your page without taking any action. And so, by ensuring your landing page is responsive, you can keep potential customers engaged, turn them into loyal customers and give them a positive experience when visiting your site.

Create Multiple Landing Pages and Test Them to See What Works Best

Testing different versions of your landing page is important as it can help you determine what works best for your business. To do this, you can experiment with different headlines, layouts, and calls to action, through which you can learn what resonates most with your audience and generate more leads and conversions.

Use Clear CTA’s

When creating your CTA’s, make sure that they are clear and easy to understand by your target customers. A strong call to action involves using simple language and avoiding jargon or technical terms (when necessary) as they may be confusing. It also means being specific about what you want your customer to do and providing clear instructions on how to do it.

For instance, if you’re running a sale, don’t just say “Shop now!”. Instead, say “Save 20% on all orders over $50 when you shop now!”. This is much more specific and it tells the customer exactly what they need to do in order to take advantage of the sale.

Another example of a good CTA would be to ask the customer to sign up for your mailing list. You could say “Sign up for our mailing list and receive exclusive coupons and discounts straight to your inbox!”. This is clear and easy to understand, and it also incentivises the customer to sign up.

Additional Tips

Understand Your Industry and Competitors

you need to know what’s working for your competitors, understand how your industry works and keep track of the changes in your business' industry

When it comes to Facebook Ads, understanding your industry and your competitors is key. If you want to create ads that drive conversions, you need to know what’s working for them and what’s not.

You also need to understand your target audience. Knowing their interests, demographics, and behaviour will help you create ads that appeal to them. And finally, you need to make sure that your landing page is optimized for conversions.

If you want to see better results from your Facebook Ads, make sure you understand your industry and your competitors.

Ensure You Have a Facebook Pixel Installed

leverage conversion tracking with Facebook pixel, info gathered should help you target ads and you can better understand audience behaviour

To see better results from your Facebook ads, as well as leverage conversion tracking, make sure you have a Facebook pixel installed. The pixel is a piece of code that you add to your website, and it allows you to track the behaviour of people who visit your site.

This information can then be used to target the audience you want. By tracking their behaviour, you can figure out which ads are most effective at driving conversions and improve your conversion rate.

If you’re not already using the Facebook pixel, make sure you add it to your website today to see all the valuable data you need. It’s definitely an important tool for improving your Facebook ads performance.

Analyse Your Metrics

understand your Click-Through Rate (CTR), monitor your Cost Per Acquisition (CPA) and take note of your Conversion Rate (CR)

Click-Through Rate (CTR)

The Click-Through Rate (CTR) is a valuable metric to understand when it comes to conversions. A high CTR means that your ad is being seen by more people, which could lead to more conversions. Conversely, a low CTR could mean that your ad is not being seen by enough people, or that it is not appealing to potential customers. Understanding your CTR can help you determine whether or not you need to make changes to your ad campaigns in order to increase conversions.

Cost Per Acquisition (CPA)

With online advertising, you need to understand your Cost Per Acquisition (CPA). This metric tells you how much money you’re spending for every customer acquired.

If your CPA is too high, you may need to adjust your ad campaigns in order to bring down the cost. A lower CPA means you’re spending less for conversions. Keep an eye on your CPA so you can make the most of your advertising budget.

Conversion Rate (CR)

Conversion rates tell you how many people are actually converting after seeing your ad.

A higher conversion rate means you’re getting more out of your advertising budget and is likely to lead to more sales. Continually watch over your conversion rates so you can determine which advertising efforts are in fact effective.


Running Facebook ads is a complex process that involves understanding your audience and other factors in the conversion process.

In this article, we’ve provided tips on how to leverage the power of Facebook ads in order to drive more conversions. By understanding your industry and competitors, you can create ads that appeal to potential customers. And by tracking their behaviour using a Facebook pixel, you can figure out which ads are most effective at driving conversions. Finally, combining all the other strategies and tactics we’ve mentioned, along with analysing your metrics are what will help you increase conversions.

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