Jasper AI Guide – How to Write Epic Content with AI

Jasper AI Guide

Writing great content demands skill. 

Not only is it important for your business, but it’s also one of the most time-consuming and difficult tasks to do optimally. And even when you do have the time, it’s hard to come up with ideas that will engage your audience. With Jasper’s help, you can write great blog posts, social media captions, video scripts, product descriptions and many more within minutes.

Our guide will show you how Jasper can help your team to stay ahead of the curve, write articles and improve the entire writing process. We’ll also discuss how to use Jasper’s tools and some tips to help you get started.

Keep reading to learn all about Jasper AI…

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What Is Jasper AI?

As artificial intelligence (AI) rapidly becomes more sophisticated, it is becoming increasingly important for businesses to understand how AI can be used to improve productivity and efficiency. One of the ways businesses do this is by leveraging ai copywriting tools like Jasper.ai.

Previously named Jarvis.ai, Jasper.ai is an artificial intelligence software that provides businesses with the tools they need to create compelling and well-written copies. With Jasper, businesses can create a variety of long-form and short-form written content for their website, paid advertisements and more.

Reasons to Use Jasper

Jasper Can Help You Make Better Copies

With Jasper AI, you’ll be able to create well-written marketing copies that are more effective and persuasive. With its artificial intelligence technology, Jasper AI can help you create content that is more accurate, error-free, and tailored to your target audience.

Jasper Can Write About a Wide Range of Topics

Jasper AI is known for its ability to write about a wide range of topics, from marketing to finance to healthcare. However, in order for Jasper to be able to write about a certain topic, the user needs to provide Jasper with the right information needed to create written outputs. Jasper will then analyse the data and information provided and use it to generate well-written content.

Jasper Is Constantly Updating

Jasper is also always looking for ways to improve its services. In fact, the company has recently, launched a new AI feature that allows businesses to create artwork.

With this new feature, Jasper provides not only businesses with the tools they need to create compelling and well-written content for their website, paid advertisements or campaigns, but also an avenue to create artwork.

Jasper Is Easy to Use

Jasper is easy to use because it requires no prior knowledge or experience in order to start using it. All you need to do is input the topic you want Jasper to write about, and Jasper will take care of the rest. Jasper also offers a wide range of templates that you can choose from such as a blog post intro template, or a video script hook.

Jasper Offers Reasonable Pricing Plans

Jasper offers reasonable pricing plans that are affordable for businesses of all sizes. With its exceptional ability to create copies and long form content, along with its easy-to-use interface, Jasper is a great choice for businesses who want to improve their marketing copies.

What Makes Jasper AI Different?

Unlike Other Writing Assistants

Jasper AI is unlike other artificial intelligence writing assistants in that it takes the words that you provide and analyses them, rather than retrieving information from the internet. This makes Jasper a great choice for businesses that want to create well-written content without having to worry about as much about plagiarism or copyright infringement.

Harnessing the power of natural language processing to create quality content, Jasper users can easily write scripts for your YouTube videos, or even paragraphs for your next blog post.

Furthermore, Jasper works by utilising GPT-3 (Generative Pre-trained Transformer) model when it comes to writing your content, making it quite a superior writing assistant.

SurferSEO Integration

With the ability to integrate SurferSEO, businesses can now get access to powerful features that will help them rank higher on search engines and get more traffic to their website.

If you would like to know more about what SurferSEO offers, we have an article about it which you can read via this link.

Great Templates

With Jasper, you can access various templates that help you start writing. Whether you need to come up with a Facebook ad headline, a Google Ads description, several video scripts, well-crafted copies for landing pages, a blog post conclusion paragraph or even YouTube video descriptions, Jasper’s goal is to generate AI content that is great.

You can even create a blog post workflow or a company bio, just take a look below at how conveniently you can access and utilise these features. Each comes with a short instruction on what do to.

Blog Post Workflow

Start from scratch and Blog post workflow options when creating a new document on Jasper.ai
Step 1 in Jasper's Blog Post Workflow

Company Bio

Company Bio Template from Jasper AI

Jasper.ai's Google Ads Headline Template

How to Use Jasper AI?

We’ve broken down Jasper into several sections according to what you will see once you open it. These sections are as follows: Dashboard, Templates, Recipes, Art and Documents.


Jasper AI's Dashboard

Within your Dashboard, you will see the latest feature update that was added to Jasper as well as your recent documents. These documents are called the long form editor which we’ll be accessing in the latter part of this article.

Jasper Templates

Jasper.ai Templates

Jasper’s templates are quite simple to understand and easy to use, as they are trained to perform very specific use cases. These templates allow you to create well-written content quickly with just a few pieces of information and require no prior knowledge or experience.

With more than 50 Jasper templates to choose from, you’re sure to find one that suits your needs. From ad headlines to frameworks, email copies, blog content and so much more.

While Jasper.ai offers a wide range of pre-built templates, you may find that some tweaking is necessary to get the perfect results. Keep in mind that although these templates are very handy, the content that Jasper provides isn’t always perfect.

In some instances, each template or output can be considered merely a starting point, and it is up to you to fine-tune them as needed. However, this cuts back the amount of time needed to come up with copies from scratch. With a little effort, you can maximise the potential of Jasper.ai’s templates and use them to leverage your marketing content.

To learn how to use Jasper’s Templates, follow our steps below:

Step 1: Choose Your Template

Jasper.ai Templates

Simply select the template that you find will best help you with the copy that you would like to create. In this step, we’ve chosen Email Subject Lines as an example.

Step 2: Add the Information Needed

Email Subject Line Template from Jasper.ai

Add your company or product name, the tone of voice you would want your email subject line to be when your subscribers read it and the context of what your email is about.

Let’s assume the example of an athleisure wear company that has just launched a new line of clothes. We need to add the name of our fictional company which is Athleisure On The Go as well as the tone of voice which would be Excited. Next, we’ll add the details to our email which would be this short sentence: “Launching a new line of athleisure wear”.

Email Subject Line Fields from Jasper.ai

Step 3: Add Your Language

Although the language feature is still in beta mode, you can add the language you would like your text (input language) to be translated to. As seen above, the Input language is English and the Output language is French.

Input Language, Output Language and Level of Formality Options of the Email Subject Line Template from Jasper.ai

Furthermore, you can specify the level of formality of your texts.

Although in this step, we will be sticking to the English language and won’t be translating our text into French, so there won’t be any need for adjusting the level of formality.

Step 4: Add the Number of Outputs

Number of Outputs Field for the Email Subject Line Template on Jasper.ai

Add the number of outputs (suggestions) that you would like Jasper to produce.

Step 5: Select Your Output

In this step, you will notice how some of the suggestions Jasper will produce aren’t always perfect so select the best output by copy-pasting your chosen text/s and edit these texts on the long form editor.

Jasper's Email Subject Line Outputs

Based on the image above, the following is what Jasper has produced:

  • Get ready to sweat in style!
  • New line of athleisure just launched!
  • 💥New athleisure line just dropped!

All of the options are great but the first and third email subject headlines sound more exciting.

That’s it! You’ve got yourself a list of email subject lines that you can use. Make sure to take a look at the other templates to learn more about how each of them can help you produce high quality content.

Take note that when working with templates it is important to keep in mind that each template is designed for a specific task. For example, a template designed for product descriptions will be different from a template designed for paid advertisements. But that shouldn’t stop you from using the content improver template for both if you’d like to improve on the wording. As such, it is worth taking the time to find out how these templates will be able to fit your needs.

Jasper Recipes

Jasper.ai Recipes

Jasper Recipes are a great way to create content using a repeatable process. By utilising this feature, you can create your own or save recipes that are shared by the community. Thankfully, Jasper makes it easy to create recipes that include a series of commands to help you get the most out of your content.

But what exactly is a Jasper Recipe?

As stated by Jasper, “Recipes are pre-built workflows that contain a series of Jasper commands to help you create content using a repeatable process. You can create your own or save recipes shared by the community.”

So let’s break this down a bit further.

Jasper commands are instructions that you type on the document in order for Jasper to follow through with what you want it to do. With this, Recipes consist of various commands that make up a workflow of a particular type of copy or content, allowing you to have a repeatable process that you can utilise anytime.

We’ll walk you through how to use Jasper Recipes by using the Cold Email Recipe (which is a Recipe provided by the Jasper community) so follow along with the steps below:

Step 1: Click on the Cold Email Recipe

Jasper.ai Recipes

Navigate to the Recipes section and opt for the Cold Email Recipe option.

Step 2: Click Run

Cold Email Recipe of Jasper.ai

Running the Recipe will open a document containing the commands of your chosen Recipe. Within the document, you’ll have access to edit the commands for that particular Recipe.

You can also watch the video tutorial that Jasper provides as seen above.

Step 3: Add the Information Needed

Jasper Commands of the Cold Email Recipe

Starting with the product name we’ll stick with our fictitious brand, Athleisure On The Go.

Our product description will be: “Made from the finest polyester, our Ares collection is one of Australia’s finest athleisure for everyone, where comfort meets performance.”

Step 4: Let Jasper Execute the Commands

Running the Jasper Command of the Cold Email Recipe

Highlight the “Write an AIDA for the product above” and press Ctrl + Shift + Enter (for Windows users) or Command + Shift + Enter for (Mac users) to allow Jasper to execute the instructions.

Take note that, in some instances, you might need to make several changes to what Jasper provides after you let Jasper execute your commands.

For the last command, simply do the same actions once more, highlight the instructions and run it by pressing the right buttons.

Jasper Art

Jasper Art

Recently, Jasper released its AI art generator called Jasper Art. We won’t be discussing this feature in full detail in this article, but we’ll give a quick rundown of what it is in this section.

We highly recommend checking out our full article on Jasper Art to get a better understanding of what it can actually do and how anyone can utilise it to their advantage.

Click here to view the full article.

In a nutshell, Jasper Art allows you to create your own art, based on the information that you will provide Jasper, as well as by defining the artistic medium, style and other options. In our Jasper Art article, you will see how impressive Jasper can actually generate several pieces of art based on the inputs you provide.


Jasper Documents

The Documents section is where you can create content, particularly long pieces of content such as blog posts. And this is exactly what we’re going to do for the entirety of this section.

We’ll also be going through a comparison of using Jasper commands vs using a template to see how much of a difference Jasper’s outputs actually are.

Additionally, we will also access various templates that go into writing blog posts which include: a blog post outline, blog post titles and even blog post topic ideas.

Do note, however, that in order to create a blog post, you’ll need to use the Jasper boss mode plan so that you can have access to the long form editor which is essential.

Step 1: Click New Document

New Document Button on Jasper.ai

To start creating a new document, click New document.

When you open your document you will see a blank area where you will be writing your content and a section with fields where you can add details according to the blog post you are writing about. But we’ll be explaining this later on.

For now, we’ll explore the three tabs located on the top which are:

Focus Mode

Focus Mode is the main document you are in.

Power Mode

Power Mode is where you will have access to all of the templates that we’ve mentioned earlier.

SEO Mode

SEO Mode is where you can access SurferSEO if you have it connected. We won’t be discussing how to use SurferSEO here but we will publish an article soon. So stay tuned!

Step 2: Open the Power Mode Tab

Jasper AI's Power Mode

Open the Power Mode tab to view all of the writing features/templates that Jasper offers.

Step 3: Select Your Template: Blog Post Topic Idea

In this step, we’ve chosen Blog Post Topic Idea to help us come up with what we should start writing about. After all, if we don’t know what topic to write about, how can we start writing?

Jasper's Blog Post Topic Ideas Template

We’ll first need to add the company name, so let’s assume a dog food company for large dog breeds named Food for the Giants.

Next, add a product description to describe the services we provide which is: “Selling premium-quality dog food for large dog breeds”. The audience we’ve added is large dog breed owners and the tone of voice is Fun.

Jasper's Outputs for the Blog Post Topic Ideas Template

With the image above, the most ideal choices would be the first one and probably the second one because they both represent what we want our target readers to be highly interested in. Plus, the two are quite specific to make a blog post about. But we’ll choose the second topic and paste it on the document.

Here’s a tip, you can use the given suggestions as blog post titles for future articles.

Step 3: Select Your Template: Blog Post Outline

Jasper's Blog Post Outline Template

To create an outline for the blog, open the Blog Post Outline template and add the blog post title/topic and tone of voice. As seen above, the tone of voice we’ve chosen is Informative and the title is The Benefits of Premium Dog Food for Large Breeds.

Outputs of Jasper's Blog Post Outline Template

With the options Jasper has given, we’ve chosen the first.

Step 4: Add Your Blog Post Outline and Title

Chosen Outputs for the Blog Post Outline and Title on Jasper

This is a self-explanatory step, you can add your blog post outline from the previous steps as well as your blog post title to the document.

Step 5: Command Jasper to Write

Starting with the introduction which can be done in two ways: using the Blog Post Intro Paragraph or directly commanding Jasper to write an introduction on the document.

Jasper's Blog Post Intro Paragraph Template and Jasper's Command to Write and Introduction

Below is an example of what Jasper has provided. If you take a look at the two you can decide which one is better, however, we prefer the introduction from commanding Jasper to write an introduction.

Blog Post Introduction outputs and output from the Jasper Command to write a blog post introduction

To let Jasper execute your command, simply highlight the instruction and press Ctrl + Shift + Enter on Windows or Command + Shift + Enter on Apple.

Step 6: Add Paragraphs for Each Point on Your Outline

To do this, you can switch between writing a command, using the content brief section or opening another tab on your browser to access Jasper’s Templates.

If in case you’ve asked Jasper to execute your command and Jasper did not complete a full sentence or paragraph, simply press Ctrl + J or Command + J on where your text ended without highlighting any word and it will continue the paragraph or sentence based on the command you have given.

Use Ctrl + J or Command + J to allow Jasper to continue to write

So how do you write content using the content brief section?

Jasper's Content Brief

Start off by adding our blog post title to its appropriate field.

Next, add a brief description of your blog post or a brief description of a paragraph you would like to write about in the content description/brief section.

Add your tone of voice as well as keywords that you would like your blog to have.

Lastly, add your output length which is essentially the length of text that you would like Jasper to produce. You can choose S for Short, M for Medium and L for Long. We recommend sticking to S or M as we find that these two options produce the best bodies of text.

Step 7: Add Your Own Information

Even though Jasper is able to write blog posts, remember, Jasper is an ai writing assistant.

This means that although Jasper is capable of writing blog posts and other written content, it is still an ai writing assistant. So you’ll need to add your own information, verify the credibility of what is being written by Jasper and ensure that what Jasper is producing for you, actually makes sense and is going in a certain direction that is in line with what you are writing about.

Jasper will definitely help you start writing but you’ll need to add your own insights and make the right judgement calls throughout the entire process.

Let’s put this into perspective.

For instance, is premium dog food really easy to digest?

What sources can actually confirm this?

Jasper's output for a blog post paragraph

Step 8: Add Your Headings

Heading options of Jasper.ai

With headings, you can add the following which can be seen in the upper part of the document:

  • H1
  • H2
  • H3
  • H4

Step 9: Switch Up Your Commands

Jasper Commands

In the image above, the command we used is “List down the benefits of feeding your dog a premium diet” and Jasper listed down several benefits of a premium dog diet.

It is highly recommended to use a mix of Templates, commands and the content brief section. And if you would like to re-phrase a particular sentence, simply click the diamonds button on the upper right side of the document.

Step 10: Add Images to Your Blog

Adding images on Jasper.ai

To add images to your document, click on the Image button located at the top. Do note that when adding images on Jasper, it will always be a little grainy and lower in resolution regardless of how high-res your images are.

Step 11: Add a Link

Adding links on Jasper.ai

Simply click on the button that looks like a chain, right beside the image button.

Step 12: Add a Conclusion

There are two ways in which you can add a conclusion. Either by using the Blog Post Conclusion Paragraph or by running the command “Write a conclusion paragraph”.

Blog post conclusion on Jasper.ai

There you have it! A complete blog post from scratch that was made entirely with the help of Jasper and its features.

Tips and Precautions for Using Jasper

Use the Right Template

When it comes to using Jasper AI, it is important to make sure that you use the right template for the task at hand. Each template is designed for a specific purpose, so selecting the wrong one can lead to poor results.

While Jasper.ai offers a wide range of pre-built templates, you may find that some tweaking is necessary to get the perfect results. Finally, keep in mind that these templates are not perfect. Again, they can serve as merely a starting point, and it is up to you to fine-tune them as needed.

Start With a Recipe

The significance of using an existing Recipe for writing content is that it makes the process much easier and more efficient. Recipes provide a structure for your content, which can help you to stay on track and ensure that there is a flow when your readers scan through your article. With this, Recipes can help you to produce consistent, high-quality content.

Take the Time to Learn Jasper’s Features

When it comes to using Jasper for content generation, it is important to take the time to learn about all of its features. This will allow you to make the most of the software and produce content that is tailored to your needs. In addition, understanding Jasper’s features will help you to become a better writer overall.

Use Jasper’s Plagiarism Checker

Plagiarism checkers are an important tool for businesses and individuals who want to ensure the originality of their content. With so much content being shared online, it is essential to use a plagiarism checker to protect your work. Jasper’s plagiarism checker is one of the best in the business, and it is easy to use.

According to Jasper, its plagiarism checker “…is powered by Copyscape…” so you know that your content is run by a credible plagiarism checker.

To use this, simply paste your content into the Jasper long form editor and hit the plagiarism checker button. Then, you can either click the Scan document to check the entirety of the article or highlight a body of text and opt for the Scan selected text option.

Jasper will compare your text to billions of pieces of online content and return a report detailing any instances of plagiarism. This report can help you improve the originality of your content.

Keep Track of Your Credits

When you are using Jasper, it’s important to be aware of your credit usage. Every time you use Jasper to execute a command or produce outputs from a template and from a command, your credits are used.

Note that one credit is equivalent to one word.

To read more about credits click here.

Thoroughly Fact-check

If you re-phrase a sentence from a source it could still be copying the same words resulting in plagiarism.

When using Jasper (or any ai copywriting tool) for content generation, it is important to ensure that all of your content is fact-checked. This is because Jasper AI relies on the data and information you provide to generate its results. If your content is inaccurate, you will not get the desired results.

Additionally, not all data and information are created equal. It is essential to use reputable sources for your data and information gathering, allowing you to ensure the accuracy of your content. Poorly sourced data can lead to inaccurate information and, ultimately, poor-quality content.

So, before you run a command with Jasper, make sure to take the time to fact-check your content.

Contact the Jasper Team

If you’re just getting started with Jasper or if you encounter any issues while using the software, it is important to contact the Jasper team. This will allow them to help you resolve the issues you have as quickly as possible.

Moreover, by contacting the team, you can learn more about Jasper and how it can help you streamline your content creation process.

The team at Jasper is comprised of experienced professionals who are dedicated to helping their users get the most out of the software. If you have any questions or need assistance, don’t hesitate to reach out. The team is more than happy to help.


Overall, Jasper AI is a great tool that can help your business in many ways. It is one of the best and most innovative artificial intelligence software on the market today.

While it is important to be aware of the potential pitfalls of using Jasper, such as fact-checking, editing outputs and being mindful of your credit usage, these are still manageable.

What makes Jasper different from other AI copywriting assistants is its ability to come up with great content. More so, Jasper is extremely user-friendly and can be easily used by any business’s existing team.

If you’re interested in learning more about how Jasper can help your business…

Schedule a FREE session with us today!